Google AdWords Specialist

4 weeks ago

Noida, India Spectrum Digital Full time
  • Position: Google AdWords Specialist
  • Location: Noida Sector-1
  • Experience required: 2-3 years

Roles and Responsibilities:

  • Campaign Management: Creating, launching, and managing Google Ads campaigns, ad groups, and ads across various formats (search, display, video, etc.).
  • Keyword Research: Identifying and analyzing relevant keywords to target the right audience and optimize campaign performance.
  • Ad Copywriting: Developing compelling ad copy that attracts clicks and conversions.
  • Landing Page Optimization: Ensuring that landing pages are relevant, user-friendly, and aligned with the ad copy.
  • Bidding Strategies: Implementing and managing bidding strategies to maximize campaign ROI.
  • Performance Analysis: Monitoring key metrics like impressions, clicks, conversions, cost-per-click (CPC), and cost-per-acquisition (CPA).
  • Reporting and Analysis: Generating regular reports on campaign performance and providing actionable insights.
  • A/B Testing: Conducting A/B tests on ad copy, landing pages, and targeting options to improve campaign performance.
  • Budget Management: Allocating and managing advertising budgets effectively across campaigns and channels.

Required Skills:

  • Proficiency in Google Ads: In-depth knowledge of the Google Ads platform, its features, and functionalities.
  • Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.
  • Problem-Solving Skills: Ability to identify and resolve issues that may arise during campaign management.
  • Technical Skills: Familiarity with Google Analytics and other relevant tools for tracking and analysing campaign performance.
  • Creativity: Ability to create compelling ad copy and visuals.
  • Project Management: Ability to manage multiple campaigns and projects simultaneously.

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