Social Media Executive

4 days ago

Delhi, Delhi, India IMAAPPWEB PVT LTD Full time ₹ 2,40,000 - ₹ 4,80,000 per year

Company: IMA App Web

Location: On site

Experience: 1–3 years (Executive) / 3–5 years (Manager)

Type: Full-time

About IMA App Web

IMA App Web is a results-driven digital growth partner with over 13 years of experience helping top brands succeed online. We specialize in industries like Travel & Tourism, Hospitality, Luxury Resorts, Medical, Hospitals, Clinics, and Real Estate. Our mission is simple – results, or we don't get paid.

We are now expanding our team and looking for a creative and strategic Social Media Executive/Manager to amplify our clients' online presence and drive measurable business outcomes.

Key Responsibilities

  • Strategy & Planning: Build and execute social media strategies aligned with client goals (brand awareness, lead generation, engagement).
  • Content Creation: Plan and brief content for posts, reels, carousels, and stories across platforms like Instagram, Facebook, LinkedIn, and YouTube.
  • Content Calendar: Create and manage monthly calendars ensuring timely publishing.
  • Copywriting: Write compelling captions, ad copies, and hashtags tailored to each platform.
  • Coordination: Work with designers, video editors, and ad specialists to deliver high-quality campaigns.
  • Community Management: Engage with followers, respond to comments and DMs, and build brand loyalty.
  • Trendspotting: Stay updated on trends, memes, and platform updates to leverage them for clients.
  • Ads Support: Assist in setting up and monitoring paid campaigns (Meta Ads, Google Ads preferred).
  • Analytics & Reporting: Track KPIs such as reach, engagement, CTR, conversions, and prepare performance reports for clients.
  • Competitor Research: Monitor industry players and suggest innovative ideas for campaigns.

Key Skills Required

  • In-depth knowledge of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
  • Strong copywriting and storytelling skills.
  • Creativity with a knack for producing engaging and viral content.
  • Familiarity with tools like Canva, Meta Business Suite, Hootsuite, or Later.
  • Analytical mindset – able to turn data into actionable insights.
  • Ability to handle multiple brands and projects simultaneously.
  • Good communication and collaboration skills.

KPIs for Success

  • Consistent follower growth for client accounts.
  • Increase in engagement rate (likes, comments, shares, saves).
  • Improved reach and impressions month-on-month.
  • Higher CTR and conversions from campaigns.
  • Positive sentiment and community engagement.

Job Type: Full-time

Pay: ₹20, ₹40,000.00 per month

Work Location: In person

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