Creative Strategist
19 hours ago
About GoBoult
GoBoult (formerly Boult) is India's #1 rated audio brand and the fastest growing wearable brand, trusted by millions and recognized for market leadership and profitability in a highly competitive space.
We've just pulled off one of the boldest brand reboots in India—and now we need a Pop Culture Strategist who can make GoBoult not just a brand, but a cultural talking point.
Role Overview
As a Pop Culture Strategist at GoBoult, you'll be the brain behind content that sparks conversations, drives cultural relevance, and lands GoBoult in every scroll, share, and industry case study.
This isn't just about making memes—it's about owning the cultural moment: from viral news hijacks and festival banter to relatable reels and thumb-stopping posts. You'll think fast, stay funny, and always stay on-brand.
Your job: make GoBoult the brand everyone talks about without us even paying for it.
Key Responsibilities
-
Moment Marketing Mastery
: Spot and hijack real-time trends, news, and internet chatter—turn them into witty, shareable GoBoult content across formats (memes, reels, carousels, mashups).
-
Brand-Safe Storytelling
: Craft humor and relatability within GoBoult's brand voice; funny is good, but funny on-brand is what wins.
-
Hands-On Content Creation
: Ideate, write, and (ideally) produce content yourself—static posts, captions, scripts, or short-form edits.
-
Organic PR Impact
: Consistently create work that earns free buzz on platforms like Mad Over Marketing, Social Samosa, Social Media Dissect, etc.
-
Cultural Trendspotting
: Stay ahead of internet culture, slang, regional humor, and Gen Z behavior to fuel content calendars and reactive campaigns.
-
Collaboration
: Work with creative, influencer, and product teams to amplify cultural hooks into larger campaigns.
-
Measure & Optimise
: Track performance via virality metrics (share rate, engagement velocity, organic pickup rate, media mentions) and use insights to refine output.
Who You Are
-A moment marketer at heart—you live in the now, spot trends before they peak, and know how to spin them brand-first.
-Witty and adaptable—you can write funny without slipping off-brand.
-A hands-on creator who can ideate and execute—whether that's a meme, reel, or scroll-stopping copy.
-Obsessed with culture—you follow everything from cricket and Bollywood to meme pages and Gen Z slang.
-Hungry for recognition—you don't just want likes, you want GoBoult featured in MOM, Samosa, and SMD breakdowns.
Qualifications
-3+ years in moment marketing, digital content, or social media strategy.
-Proven portfolio of viral content/campaigns that sparked organic conversations.
-Strong skills in writing + humor + short-form content creation (bonus if you can edit/design yourself).
-Familiarity with internet trend cycles, reel grammar, meme formats, and regional pop culture.
-Track record of brand-safe humor that still feels fresh, quirky, and human.
Why GoBoult?
-Be the cultural pulse-keeper of India's #1 audio brand.
-Work in a team that thrives on speed, creativity, and disruption.
-Create content that not only trends, but gets written about as industry benchmarks.
-Join a journey where every campaign is designed to spark organic buzz at scale.
Bottomline
: If you can make people laugh, share, and screenshot while still selling the brand—you're exactly who we're looking for.
-
Creative Strategist
2 weeks ago
Gurgaon, Haryana, India digilicious Full time ₹ 9,00,000 - ₹ 12,00,000 per yearAbout the RoleWe're looking for a Creative Strategist who lives and breathes influencer culture. Someone who understands how influencers think, what brands want, and how audiences engage. This role sits at the intersection of creativity, culture, and strategy — crafting ideas that go viral, scripts that influencers love, and campaigns that deliver...
-
Creative Strategist
1 week ago
Gurgaon, Haryana, India Viral Pitch: Influencer Marketing Platform Full time ₹ 9,00,000 - ₹ 12,00,000 per yearJob Title:Creative StrategistLocation: On-site – Sector 44, Gurugram, IndiaType: Full-TimeWorking Hours: Monday to Friday, 10:00 AM – 7:00 PMInterview Mode : Face to face OnlyAbout Viral PitchViral Pitch is a leading self-serve influencer marketing platform designed to help brands leverage the power of authentic content and meaningful influencer...
-
Creative Strategist
14 hours ago
Gurgaon, Haryana, India Trzy Innovationz Full time ₹ 9,00,000 - ₹ 12,00,000 per yearJob Title:Creative StrategistLocation:GurgaonCompany:Trzy Innovationz / Trzy XEmployment Type:Full-TimeAbout Trzy InnovationzTrzy Innovationz is a premier event management and marketing agency with over 15 years of experience in crafting unforgettable experiences. Specializing in corporate events, Bollywood promotions, and experiential marketing, Trzy...
-
Manager - Creative Strategist
5 days ago
Gurgaon, Haryana, India Technians Full time ₹ 15,00,000 - ₹ 25,00,000 per yearPosition: Manager – Creative StrategistExperience:4+ yearsLocation:Sector 48, GurugramWe are seeking an experienced and dynamic individual to lead our creative team as the Manager – Creative Strategist/Copywriter.This role is pivotal in driving the development of compelling and innovative content across various channels. The ideal candidate will combine...
-
Content Strategist
1 week ago
Gurgaon, Haryana, India The Creative Thought Full time ₹ 9,00,000 - ₹ 12,00,000 per yearRole DescriptionThis is a full-time hybrid role for a Content Strategist at The Creative Thought. The Content Strategist will be responsible for developing and managing content strategies, manage social media accounts, overseeing content development, writing and managing web content, and collaborating with cross-functional teams to ensure content aligns with...
-
Ads Creative Strategist
5 days ago
Gurgaon, Haryana, India Tutedude Full time ₹ 9,36,000 - ₹ 9,72,000 per yearTutedude is an ed-tech platform founded by IIT Delhi alumni that helps students and professionals upskill in fields like coding, design, data science, business, and more. It offers affordable pre-recorded courses, lifetime access, instant mentorship, and project-based learning to ensure practical understanding. A unique feature is its 100% refund...
-
Marketing and Creative Strategist Intern
1 week ago
Gurgaon, Haryana, India Tutedude Full time ₹ 4,20,000 - ₹ 5,40,000 per yearTutedude is an ed-tech platform founded by IIT Delhi alumni that helps students and professionals upskill in fields like coding, design, data science, business, and more. It offers affordable pre-recorded courses, lifetime access, instant mentorship, and project-based learning to ensure practical understanding. A unique feature is its 100% refund...
-
Creative Strategist
1 week ago
Gurgaon, Haryana, India Boon Full time ₹ 20,00,000 - ₹ 25,00,000 per yearOverviewBoon is seeking an innovative and driven Creative Strategy Specialist to shape and direct our brand's creative vision. In this pivotal role, you'll bridge creative ideas with business objectives, developing actionable strategies that fuel engagement and set Boon apart in the marketplace. The ideal candidate thrives in fast-paced environments, thinks...
-
Creative Strategist
1 week ago
Gurgaon, Haryana, India Technians Softech Full time ₹ 9,00,000 - ₹ 12,00,000 per yearWrite clear marketing copy/creative content in terms of pitch& post copies,case study content,etc to promote products/servicesAssist with business pitches to win new clients or projectsEffectively manage multiple projects&deliver high-quality copy Required Candidate profile5+ years of exp in Copywriting & Creative StrategiesExcellent writing and editing...
-
Content Strategist
7 days ago
Gurgaon, Haryana, India Dave Standards Full time ₹ 20,00,000 - ₹ 35,00,000 per yearLocation: Gurgaon – Subhash ChowkExperience: 1-2 yearPackage: ₹2 LPA – ₹3.5 LPADo you have a knack for crafting content that sparks clicks, conversations, and conversions?We're looking for a creativeContent Strategistwho can turn ideas into campaigns that stand out.What you'll do: Write copy that's sharp, scroll-stopping & brand-relevant Plan and...
