Digital Marketing Specialist

6 days ago

Perungudi, Tamil Nadu, India ISMAT - Industrial Spares Manufacturing and Trading Co. Full time ₹ 12,00,000 - ₹ 18,00,000 per year

We are seeking a highly motivated and results-oriented Digital Marketing Executive to join our team. The ideal candidate will be responsible for managing and executing digital marketing activities for our two brands, ISMAT and Parelite Seals. This role requires a strong understanding of various digital marketing channels and the ability to develop and implement effective strategies to drive brand awareness, generate leads, and increase customer engagement.

Responsibilities:

1. LinkedIn Marketing:

  • Researching, creating, and scheduling engaging content for LinkedIn posts.
  • Utilizing LinkedIn Sales Navigator for lead generation and prospecting.
  • Identifying and reaching out to potential leads through direct messaging.
  • Developing and implementing LinkedIn growth strategies.
  • Providing regular reports on LinkedIn performance and lead generation efforts.

2. Search Engine Optimization (SEO):

  • Performing keyword research and implementing on-page and off-page optimization strategies.
  • Developing and executing SEO strategies to improve organic search rankings.
  • Writing and optimizing blog posts and other website content for search engines.
  • Developing growth strategies for organic traffic.

3. Google Ads:

  • Conducting thorough target audience research to identify key demographics and interests.
  • Setting up and managing conversion tracking to measure campaign effectiveness.
  • Performing keyword research and optimizing campaigns for maximum ROI.
  • Analyzing campaign performance, preparing reports, and developing data-driven ad strategies.

4. Email Newsletter Marketing:

  • Creating compelling and engaging content for email newsletters.
  • Managing email lists and segmenting audiences for targeted campaigns.
  • Tracking email campaign performance and providing regular reports on key metrics.

5. Website Management

  • Tracking and Optimizing Website for conversions, loading speed and content
  • Preparing content for new web pages that must be added
  • Updating the website with new product launches

6. Vendor Management:

  • Managing relationships with existing digital marketing vendors to ensure they meet agreed-upon scope of work.
  • Researching and identifying new vendors when necessary.
  • Preparing and managing Scope of Work (SOWs) and negotiating pricing with vendors.

7. Content Preparation

  • Shooting videos and photos for use in LinkedIn posts and other digital channels.
  • Conducting research on industry-related topics to inform content creation.
  • Collaborating with internal teams to gather information and prepare accurate and engaging content.

Job Type: Full-time

Pay: ₹50, ₹55,000.00 per month

Benefits:

  • Food provided
  • Provident Fund

Experience:

  • Digital marketing: 2 years (Required)

Language:

  • English (Required)

Work Location: In person

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