Marketing Intern

5 days ago

Gurgaon, Haryana, India Whirlpool Corporation Full time ₹ 4,00,000 - ₹ 6,00,000 per year

We are looking for bright
Marketing INTERNS
for:

  • 2 months
    (Start Date - Nov'25)
  • 6 months
    (Start Date - Jan'26)

Bandwidth:
40 hours/week

Location:
Gurugram (in-Office)

Paid Food & travel expenses

Role Overview

We are seeking a highly motivated and proactive Market/Field Research Intern to join our sales and marketing team. This role is crucial for gaining real-time insights into the effectiveness of our consumer finance offers and those of our competitors. The intern will be responsible for on-ground data collection, analysis of financing offers, and providing actionable insights that will directly impact our sales and business strategy.

Key Responsibilities

  • Retail Outlet Visits:
    Conduct frequent field visits to a designated set of retail outlets (General Trade, Modern Trade, and Brand Stores) to gather intelligence on consumer finance schemes.
  • Data Collection & Audits:
    Systematically collect data on live consumer finance schemes, including:
  • Zero Down Payment, Zero Interest, and EMI offers.
  • Tenure options and processing fees.
  • Specific model-wise offers and discounts.
  • Promotion materials (POS, banners, leaflets) related to finance schemes.
  • Competitor Analysis:
    Research and document the consumer finance schemes of key competitors in the consumer durable space (e.g., in ACs, refrigerators, TVs).
  • Stakeholder Interaction:
    Engage with store managers, finance representatives from partner banks and on-ground sales promoters to understand the effectiveness and customer feedback on various schemes.
  • Report Generation:
    Compile weekly and monthly reports with clear data, trend analysis, and insights on market-leading offers and competitor activities. Use data to create simple comparisons and charts.
  • Feedback & Insights:
    Provide qualitative feedback on customer queries related to finance, common challenges faced by in-store promoters, and opportunities for new schemes.

Required Qualifications & Skills

  • Education:
    Currently pursuing or recently completed an MBA/PGDM in Finance or Marketing, or a Bachelor's degree in a related field.
  • Communication:
    Excellent verbal communication skills with the ability to interact confidently and professionally with a wide range of people.
  • Data Proficiency:
    Strong skills in
    Microsoft Excel
    for data entry, organization, and analysis.
  • Analytical Abilities:
    A keen eye for detail and the ability to identify trends and patterns from collected data.
  • Field Readiness:
    Must be comfortable with regular travel within the designated city/area.

Why Join Us?

  • Gain hands-on experience in the critical domain of Sales & Marketing within the consumer durable industry.
  • Your work will directly contribute to strategic business decisions and sales growth.
  • Receive mentorship from seasoned professionals in sales and marketing.
  • An opportunity to build a professional network and understand the real-world dynamics of retail business.

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