Content Lead

6 days ago

Bengaluru, Karnataka, India ALLEN Career Institute Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Location: Bengaluru, KA

Experience: 8-10 years

Department: Marketing & Communications

About ALLEN Career Institute

ALLEN Career Institute is India's most trusted name in test preparation, shaping the future of millions of aspirants for JEE, NEET, Olympiads, Boards, and beyond. With a legacy of 37 years of academic excellence and innovation, we are now scaling our impact through brand storytelling and large-scale communication campaigns.

Job description

We're looking for a Content Lead to spearhead our content strategy and lead a high-performing team of writers and creatives. You'll be at the heart of our brand voice, crafting compelling narratives that connect with students, parents, and educators across India from metros to Tier 2/3 cities.

This is more than a leadership role; it's a chance to transform and evolve a content team into a storytelling powerhouse that drives brand love, trust, and engagement.

Key responsibilities

  • Lead & Inspire: Manage and mentor a team of copywriters to produce high-impact content across digital and print platforms.
  • Strategize & Execute: Develop content strategies for performance marketing, CRM, and landing pages that drive engagement and conversion.
  • Craft Persuasive Copy: Write and review compelling, conversion-driven copy for ads, landing pages, CRM campaigns, and social media.
  • Own the Brand Voice: Define and evolve ALLEN's tone of voice across all communication touchpoints.
  • Drive Impact: Collaborate with brand, design, social, performance, and CRM teams to create and execute end-to-end campaigns.
  • Tell Stories That Matter: Champion storytelling that is authentic, emotionally resonant, and culturally relevant, especially for Tier 2/3 audiences.
  • Transform the Team: Build a culture of creativity, collaboration, and continuous improvement within the content team.
  • Support ATL/BTL Campaigns: Contribute to print media assets, including brochures, flyers, newspaper inserts, and more.
  • Measure & Optimize: Track performance metrics, analyze content effectiveness, and stay ahead of trends in digital and educational marketing.

Qualifications & skills

  • 810 years of experience in content leadership and copywriting — preferably in edtech, D2C, or consumer brands. Past agency experience is an add-on.
  • Exceptional command of English and Hindi (written and spoken).
  • Demonstrated experience in social media content planning and execution across platforms like Instagram, YouTube, and Facebook.
  • Proven success in print media and offline campaigns.
  • Familiarity with performance marketing and CRM content.
  • A natural leader who can inspire creativity and deliver under tight deadlines.
  • A strategic thinker with a sharp eye for detail, storytelling, and cultural relevance.

Why Join Us?

  • Be part of a brand that's shaping the future of education in India.
  • Work on high-impact campaigns with national reach.
  • Collaborate with passionate teams in a fast-paced, purpose-driven environment.
  • Influence the lives of millions through meaningful content.

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