Brand Communication Manager

23 hours ago

CORPORATE OFFICE TN NORTH TAMIL NADU CORPORATE OFFICE S NA ANNA SALAI CHENNAI, India Muthoot Fincorp Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Responsibilities:

- Develop and execute brand communication strategies to drive brand awareness and product launches

- Conceptualize and create compelling content across various channels (social media, email, digital media,Whatsapp,Website etc.)

- Collaborate with cross-functional teams (creative, product, sales) to align brand messaging and visual identity

- Manage and maintain brand guidelines to ensure consistency across all touchpoints

- Plan and execute brand communication campaigns, including product launches, promotions, and events

- Merchanidise planning , Event planning and production support

- Analyze campaign performance and provide insights to optimize future campaigns

- Stay up-to-date with industry trends and competitor activity to inform brand strategy

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field

- 3+ years of experience in brand management, marketing communications, or a similar role

- Strong understanding of brand positioning, messaging, and visual identity

- Excellent writing, creative, and project management skills

- Experience with content creation, social media, and campaign execution

- Strong analytical and problem-solving skills

Key Skills:

- Creative Skills: Content creation, storytelling, visual identity

- Strategic Skills: Brand positioning, messaging, campaign planning

- Collaboration Skills: Cross-functional team management, stakeholder communication

- Analytical Skills: Campaign analysis, performance metrics, insights-driven decision-making

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