Copywriter
2 weeks ago
Company Overview: Founded in 2015, Reloy is Indias leading PropTech company redefining how real estate developers engage with homeowners and Channel Partners. We collaborate with 40+ leading real estate developers to create ecosystems that deepen trust and drive growth. We are building the Operating System of Real Estate, empowering our clients to accelerate sales and deliver lasting value. Our prestigious clientele includes national partnerships with industry leaders such as Godrej Properties, DLF, M3M India, Shapoorji Pallonji Real Estate, House of Hiranandani, Embassy Group, Mahindra Lifespaces, K Raheja Corp, Brigade Group, Rohan Builders, L&T Realty, Smartworld India, JP Infra, Ajmera Realty, BPTP and many more.We are ISO 27001:2022 certified and are a 5day working company.
Company website:
A. Job Description - Copywriter
- Write compelling, conversion-driven copy for marketing campaigns, brochures, ads, social media, and emails.
- Develop short-form and long-form copy for WhatsApp, landing pages, blogs, and digital ads.
- Craft video scripts, brand storytelling content, and campaign narratives that align with business goals.
- Brainstorm and execute creative angles, taglines, and messaging strategies for marketing initiatives.
- Optimize copy for SEO, user engagement, and brand consistency across platforms.
- Track and analyze engagement metrics (CTR, traffic, conversions, keyword performance) to refine content strategy.
- Work closely with marketing, design, and product teams to create high-impact copy.
- Manage multiple projects efficiently while meeting deadlines and maintaining quality.
- Ensure copy aligns with brand voice, positioning, and client requirements.
- Take ownership of content revisions, reducing feedback cycles through clear communication and strategy alignment.
B. Competencies:
- Strategic Analysis
- SEO, Google Ads, Meta Ads
- Result Orientation
- Leadership skills
- Microsoft application
- Excellent writing and competencies
- Communication skill
C. Educational Qualification:
- Bachelors degree in communications, Marketing or related field
D. Experience: 3 -5 yrs experience
E. Location : Kalina, Mumbai
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