Social Media Content Manager

1 week ago


Delhi, Delhi, India Aravalii Full time

About Aravalii

Aravalii is a modern lifestyle brand that blends Indian heritage with contemporary design. We create high-quality apparel and home décor for a global audience, with a strong focus on craftsmanship, sustainability, and timeless style.

Job Summary

We're looking for a Content Creator who understands social media deeply and can translate our brand identity into consistent, high-quality content. This role sits at the centre of our daily communication with customers across Instagram, Pinterest, and other channels. You will be responsible for planning, creating, and executing content that strengthens the brand and drives engagement, reach, and performance.

What You Will Do (Key Responsibilities)

Plan & Create Content:
Produce daily content across Instagram and Pinterest, including reels, UGC videos, lifestyle content, product videos, and founder-led content.

Own Visual Storytelling:
Shape how Aravalii shows up online through strong aesthetics, cohesive visuals, and clear brand voice in every asset.

Shoot & Edit:
Capture content in varied environments (studio, outdoor, BTS) and edit using CapCut or Premiere to deliver polished output.

Support Performance Needs:
Create ad-ready creatives for Meta campaigns with a focus on hooks, clarity, and conversions.

Coordinate Shoots:
Build moodboards, shot lists, and assist across larger brand shoots while capturing behind-the-scenes content.

Pinterest Growth:
Turn existing and new content into high-quality Pinterest pins and visual sets.

Stay Consistent:
Maintain Aravalii's visual identity across formats and ensure content aligns with the brand's aesthetic direction.

What You Need (Qualifications)

Experience:
1–4 years working in social media content creation for fashion, home, lifestyle, or D2C brands.

Technical Skills:
Strong shooting ability (iPhone or DSLR), editing skills in CapCut/Premiere, solid understanding of lighting, framing, and composition.

Creative Skills:
Good sense of trends, storytelling, and visual aesthetics; ability to translate ideas into clean, compelling content.

Execution Strength:
Ability to work quickly, independently, and handle multiple content tasks with consistent quality.

Education:
Degree in design, media, communications, or a related field (preferred).



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