
Google Meta Ads
7 days ago
Job Title: Google Ads Specialist
Location: Manewada, Nagpur
Job Type: Full-Time
About the Role
We are seeking a talented and results-driven Google Ads, Meta Ads, and LinkedIn Ads Specialist to manage and optimize our paid advertising campaigns across multiple platforms. The ideal candidate will have a deep understanding of digital marketing strategies, analytics, and performance optimization to deliver maximum ROI and business growth.
Key Responsibilities
- Plan, execute, and optimize Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads campaigns.
- Conduct detailed keyword research and develop ad strategies to enhance campaign performance.
- Monitor, analyze, and report on campaign metrics using Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager.
- Optimize ad creatives, bidding strategies, and landing pages to improve conversion rates.
- Perform A/B testing for ad copy, targeting, and placements to boost campaign effectiveness.
- Manage and allocate budgets efficiently, ensuring cost-effective ad spending.
- Track and analyze key performance indicators (KPIs) such as CTR, CPC, ROAS, and Conversion Rate.
- Stay updated with the latest trends, tools, and best practices in PPC advertising and digital marketing.
- Prepare and present weekly and monthly performance reports with actionable insights.
Requirements
- Experience: 2–3 years of hands-on experience in managing PPC campaigns.
- Platform Expertise: Proven skills in Google Ads, Meta Ads, and LinkedIn Ads.
- Analytical Tools: Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel.
- SEO & SEM Knowledge: Strong understanding of keyword research, audience segmentation, and campaign optimization.
- Technical Skills: Experience with UTM tracking, conversion tracking, and remarketing strategies.
- Communication: Excellent analytical and reporting skills with attention to detail.
Job Type: Full-time
Work Location: In person
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