Senior Public Relations Executive

3 days ago

Gurgaon, Haryana, India The Marcom Avenue Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We're looking for a sharp, proactive, and media-savvy
Sr Public Relations Executive
who can turn brand narratives into conversations that matter. Someone who thrives in a fast-paced agency environment, loves building relationships, and can drive measurable visibility and reputation impact for clients.

Key Responsibilities1. Media Relations & Outreach

  • Build and nurture strong relationships with journalists, editors, influencers, and media houses.
  • Own media outreach for client announcements, thought-leadership stories, and press opportunities.
  • Pitch compelling story angles aligned with client positioning and industry trends.
  • Maintain updated media lists and ensure targeted dissemination.

2. PR Strategy & Execution

  • Support in developing PR plans, message houses, and communication strategies.
  • Execute monthly PR calendars, hooks, reactive commentary opportunities, and moment-driven PR.
  • Work with the strategy lead to ensure strong planning for each client: visibility metrics, deliverables, narratives, and industry-specific opportunities.

3. Content Development

  • Draft high-quality press releases, media notes, briefing documents, quotes, and thought-leadership articles.
  • Prepare client spokesperson talking points for interviews, podcasts, and panels.
  • Ensure all content is crisp, factually strong, and aligned to brand tonality.

4. Client Servicing & Reporting

  • Manage day-to-day communication with clients and internal teams.
  • Share weekly updates, coverage reports, media insights, and planned outreach trackers.
  • Ensure 100% adherence to TAT, quality checks, and monthly PR calendars.

5. Monitoring & Insights

  • Track industry news, competitor movement, journalist beats, and trending conversations.
  • Analyze coverage and provide insights that strengthen PR angles and future story mining.

Desired Skills & Attributes

  • Strong written and verbal communication skills.
  • Excellent storytelling, research, and copywriting ability.
  • Understanding of media landscape across print, digital, and broadcast.
  • Ability to work under tight deadlines with agility and ownership.
  • Hunger to learn, experiment, and deliver high-impact results.
  • Proactive, positive attitude with strong relationship-building skills.

Qualifications

  • Bachelor's degree in Mass Communication, Journalism, PR, Marketing, or related fields.
  • 2–4 years of PR agency experience preferred.
  • Proven media relationships are a strong advantage.

What You Can Expect at TMA

  • A fast-growing environment with exposure to top Indian and global brands.
  • Strategic mentorship + hands-on learning across integrated communication.
  • A culture that values ambition, ownership, and excellence.
  • Opportunity to grow into PR Manager/Strategist roles with performance.

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