
Performance Marketing Manager
1 day ago
Role & Responsibilities
The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads and Meta Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads and Meta Ads (Facebook/Instagram), and a meticulous approach to campaign management.
Key Responsibilities:
- Campaign Setup and Management: Create and manage Google Ads and Meta Ads campaigns across Search, Display, UAC, Facebook, and Instagram.
- Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI across both Google and Meta platforms.
- Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders, using Google Ads Manager, Meta Ads Manager, and analytics tools.
- A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance on both Google and Meta channels.
- Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals across both ad platforms.
- Collaboration: Work closely with product and design teams to ensure campaign success, ensuring creative assets meet platform-specific best practices.
- Competitor Research: Periodically monitor and evaluate competitor best practices on Google and Meta platforms to stay ahead and grow market share.
- Automation: Utilize Google Scripts, Meta rules/automations, and platform tools to automate repetitive tasks and optimize campaign management.
- Industry Trends: Stay ahead in the constantly evolving digital marketing landscape with a focus on Google Ads and Meta Ads innovations and policy updates.
Qualifications:
- Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
- Experience: 2–4 years of experience in digital ad operations with a focus on Google Ads and Meta Ads (Facebook/Instagram Ads Manager).
Skills:
- Proficiency in Google Ads, Meta Ads Manager (Facebook Business Manager), Google Ads Editor, Tag Manager, Google Analytics.
- Excellent at data handling and insight generation, proficiency in Excel & PPT.
- Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
- Experience with tools like Tableau, Power BI, etc.
- Experience with Microsoft Ads (Bing), Meta Ads (Facebook/Instagram), affiliate marketing a plus.
- Excellent problem-solving skills and attention to detail.
- Ability to manage multiple campaigns and projects simultaneously.
Perks, Benefits and Work Culture
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits & adoption assistance
- Butler & Concierge services
- Team Off-sites & Celebrations
-
Performance Marketing
1 week ago
Gurugram, Haryana, India Team Pumpkin Full timeSummary: Roles and Responsibilities: - Develop and implement performance marketing strategies to drive customer acquisition and retention - Manage and optimize paid media campaigns across various channels, including SEM, display, social, and affiliate marketing - Analyze campaign performance data and provide insights to optimize ROI and drive continuous...
-
Performance Marketer
1 day ago
Gurugram, Haryana, India Future Technosoft Full time**Looking for Performance Marketer** **Minimum Experience: 1+ Year Experience in Performance Marketing** **Work from Office - Location - Gurgaon - Sector 18** **Work from Office - Day Shift - Mon - Fri** We are looking for a dynamic and results-driven performance marketer to scale and spearhead our performance marketing campaigns. As a key member of our...
-
Performance Marketer
1 week ago
Gurugram, Haryana, India Ethics Group of Companies Full timeAs a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth. **Roles and Responsibilities** - Build and manage acquisition campaigns across various channels including social, SEM, and...
-
Performance Marketer
2 weeks ago
Gurugram, Haryana, India Ethics Group of Companies Full timeAs a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth. **Roles and Responsibilities** - Build and manage acquisition campaigns across various channels including social, SEM, and...
-
Performance Marketer
6 days ago
Faridabad, Haryana, India MG Captures Full time**Key Responsibilities**: - Plan, execute, and optimize performance marketing campaigns across **Google Ads, Meta Ads, LinkedIn, and other digital channels**. - Monitor and analyze campaign performance, ensuring maximum ROI and efficiency. - Conduct A/B testing of ad creatives, landing pages, and targeting strategies. - Collaborate with design and content...
-
Performance Marketing
2 weeks ago
Gurugram, Haryana, India Everstylish Lifestyle Pvt. Ltd. Full time**Roles and Responsibilities**: **Performance Marketing/Digital Marketing** 1. Develop, implement, and manage performance marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. 2. Set up and optimize campaigns to achieve KPIs including traffic, conversions, and ROI. 3. Create and execute...
-
Performance Marketing
2 weeks ago
Gurugram, Haryana, India Everstylish Lifestyle Pvt. Ltd. Full time**Roles and Responsibilities**: **Performance Marketing/Digital Marketing** 1. Develop, implement, and manage performance marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. 2. Set up and optimize campaigns to achieve KPIs including traffic, conversions, and ROI. 3. Create and execute...
-
Performance Marketer
2 weeks ago
Gurugram, Haryana, India Urbanwood Full time**Title: Performance Marketer** **Location: Sector 20, Gurugram** **Experience: 6 month - 1 Year** **Salary: 22k - 28k** **Key Responsibilities**: - Manage social media platforms **(Facebook, Instagram, LinkedIn, etc.)** and create post engaging content. - **Plan and run Google Ads & Meta Ads campaigns** for lead generation and brand awareness. - Optimize...
-
Performance Marketer
2 weeks ago
Gurugram, Haryana, India Digi Jugad Private Limited Full timeWe’re currently on the lookout for a Performance Marketer to work together with our Marketing, Content, Business Development, and Product Management teams to help propel our product forward. To succeed in this role you should have experience within a growth or performance role, you should have an analytical mindset, as well as the ability to think...
-
Performance Marketer
2 weeks ago
Faridabad, Haryana, India Bhargava HR solution Full time**Responsibilities**: 2. Manage end-to-end campaign execution, including campaign planning, targeting, budget allocation, creative development, and optimization. 3. Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize campaign performance. 4. Set up and manage paid advertising campaigns on...