Social Media Lead Generation Executive

2 days ago

Hyderabad, Telangana, India Neodrafts Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role:

We are looking for a results-driven Social Media Lead Generation Executive to plan, execute, and optimize performance-based campaigns across multiple digital platforms. The candidate must be an expert in Facebook, Instagram, TikTok, Snapchat, Google Ads, Search Arbitrage, SEO, PPC, SMO, and Display Advertising, with a proven track record of generating high-quality leads for USA-based affiliate marketing campaigns.

This role requires a strong understanding of affiliate networks, compliance with advertiser guidelines, and the ability to scale campaigns while maintaining ROI.

Key Responsibilities:

  • Plan and execute paid social media campaigns (Facebook, Instagram, TikTok, Snapchat) focused on lead generation for USA clients.
  • Manage and optimize Google Ads (Search, Display, YouTube) for high-intent conversions.
  • Implement Search Arbitrage strategies to drive compliant and profitable traffic.
  • Perform PPC campaign management including keyword bidding, audience targeting, retargeting, and A/B testing.
  • Optimize campaigns for ROI, CPL, and CPA goals.
  • Execute Search Engine Optimization (SEO) and Social Media Optimization (SMO) tactics to increase organic reach and lower acquisition costs.
  • Monitor campaign performance, analyze KPIs, and prepare detailed reports.
  • Stay updated on the latest affiliate marketing trends, traffic policies, and platform compliance updates.
  • Collaborate with creative and technical teams to develop high-converting landing pages and ad creatives.
  • Ensure fraud prevention and traffic compliance across campaigns.

Key Skills & Competencies:

  • Hands-on expertise in Facebook Ads Manager, TikTok Ads, Snapchat Ads, Google Ads, and Display Networks.
  • Strong knowledge of affiliate marketing funnels and lead generation tactics for USA markets.
  • Proven experience in PPC, SEO, SMO, Search Arbitrage, and Display Advertising.
  • Excellent analytical skills with the ability to interpret campaign data and optimize accordingly.
  • Knowledge of tracking tools (Voluum, RedTrack, Binom, or similar).
  • Strong understanding of compliance and fraud detection in affiliate marketing.
  • Creative mindset for designing & testing ad copies, creatives, and landing pages.
  • Ability to manage budgets effectively and maximize ROI.

Qualifications:

  • Bachelors degree in Marketing, Digital Media, Business, or a related field.
  • 25 years of experience in lead generation & paid media (Affiliate / Performance Marketing industry preferred).
  • Proven track record of running successful campaigns for USA-based clients.
  • Certifications in Google Ads / Meta Ads / SEO will be an advantage.

What We Offer:

  • Competitive salary + performance incentives.
  • Opportunity to work with top USA clients in affiliate marketing.
  • Growth-oriented role with cutting-edge digital marketing strategies.
  • Collaborative team culture and fast-paced learning environment.

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