
Influencer Marketing Specialist
2 days ago
Key Responsibilities:
- Work Directly with the Founder:
Collaborate closely with the founder on strategic growth projects, campaigns, and experiments. - Build from Scratch:
Work in a true 0-to-1 setup launch new growth experiments, marketing initiatives, and acquisition channels with speed and ownership. - Campaign Ownership:
Plan, execute, and optimize multi-channel campaigns (Google Ads, Meta, YouTube, email, WhatsApp, etc.) to drive conversions and reactivation. - Product & Content Marketing:
Collaborate with cross teams to translate offerings into compelling messaging, landing pages, emailers, and drip campaigns. - Performance Tracking:
Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to monitor and report campaign performance, ROAS, CPL, and other key metrics. - Lead Nurturing:
Strategize and execute automated and manual workflows to move leads down the funnel via WhatsApp and email. - Creative Direction:
Work with the design and content teams to produce high-converting creatives, videos, and copy for campaigns. - New Initiatives:
Devise new methods and strategies to move leads down the funnel and improve conversion at each stage - Cross-Functional Ownership:
Lead and manage initiatives that span across growth, product, marketing, partnerships, and ensuring alignment and execution excellence. - A/B Testing:
Continuously experiment with creatives, audiences, copy, and landing pages to optimize performance. - Cross-functional Collaboration:
Act as a bridge between marketing, sales, product, and design teams to ensure alignment across initiatives.
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