Content Manager, Meme Marketing

1 week ago

Noida, Uttar Pradesh, India The Leapfrog Network Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company Overview

Leap of Faith? Nah, Leap of Creativity The Leapfrog Network is not your average ad agency – they are the cool experts in the marketing playground. They craft campaigns stronger than your coffee and have more ideas than coffee stains on their brainstorming whiteboard. Join them for a joyride through the world of witty campaigns and quirky concepts. The Leapfrog Network is not in the business of blending in; they are here to make your brand stand out like a unicorn.

About the role:

We are looking for a highly creative and culturally relevant Content Manager to take full ownership of our meme and trend-based social media pages. This role is not about corporate buzzwords; it's about authentic, relatable, and instantly shareable content that drives massive engagement and brand love.

What You'll Be Memeing (Responsibilities):

  • Own the Vibe:
    Develop, execute, and iterate on a content strategy specifically for meme pages across platforms.
  • Brand Campaign Integration:
    Plan and execute meme-based content campaigns that subtly (or hilariously) drive awareness or promotion for key brand initiatives and product launches.
  • Rapid Response:
    Be plugged into daily culture and trends to create instant, relevant memes and reactive content that capitalizes on fleeting viral moments. Speed is everything.
  • Content Generation:
    Write hilarious, concise, and on-brand copy, and work directly with designers/editors to create engaging short-form video and static content (yes, mostly memes).
  • Performance Analytics:
    Go beyond likes. Track key metrics like shareability, saves, reach, and virality to understand what makes our audience hit the "send" button.
  • Compliance & Brand Safety:
    Ensure all memes are high-quality, non-offensive, and align with our overall brand (even when we're roasting ourselves).

What You'll Bring (Required Experience & Skills):

  • 1–3 Years
    of professional experience managing social media, content, or community, with a portfolio heavily focused on highly engaging, humorous, or meme-style content.
  • Campaign Experience:
    Proven ability to translate business goals or brand narratives into genuinely funny, high-performing social content and campaign concepts.
  • Genuine Internet Native:
    You don't just follow trends; you instigate them or, at the very least, spot them before your competitors do.
  • Meme Theory Expertise:
    Deep, current, and encyclopedic knowledge of meme formats, their contextual use, and internet etiquette (we need a Content Manager, not a boomer).
  • Writing Chops:
    Excellent, witty copywriting skills with the ability to convey a complex idea in a three-word caption.
  • Data-Informed Humour:
    Comfortable using analytics tools to measure why a post went viral and applying those learnings to the next one.

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