General Manager

General Manager / Go-To-Market & Sales

Biogas (GFS Solutions)

Job Description

Location

Maroli (Surat), Anand, or Mumbai (flexible, with significant pan-India travel)

ReportingTo

Director

About
Us

We're
HLE Glascoat
, a leading Indian manufacturer at the forefront of industrial process equipment, globally recognized for
quality and innovation
. Our expertise spans filtration, drying, reaction, and heat exchange systems, backed by state-of-the-art facilities in Anand, Maroli, Silvassa, Ambernath, and Thale (Germany). Now, we're making a significant strategic entry into India's rapidly growing market for
cutting-edge Glass-Fused-to-Steel (GFS) modular storage solutions
.

The Opportunity: Build, Lead, Own – Your Startup Within Our Scale

This isn't just a role; it's an invitation to
ignite and lead a high-impact business vertical
from the ground up. If you're someone with the
mindset of a founder
– driven, innovative, and eager to see your vision materialize – this is your platform. We're seeking a
dynamic, entrepreneurial leader
to
pioneer our GFS solutions business within the critical Biogas & Effluent Treatment Plant (ETP) sectors
across India.

You will have the
autonomy to shape strategies, build your team, and define success
in a nascent yet explosive market, all while leveraging HLE Glascoat's established brand, resources, and operational excellence. This pivotal position demands a unique blend of
technical acumen, fierce commercial drive, and hands-on leadership
.

You'll be instrumental in:

• Crafting and executing the entire Go-to-Market strategy
  for GFS solutions in Biogas & ETP.
• Driving aggressive revenue growth
  and securing significant market share within these high-potential segments.
• Forging strategic client relationships
  and building robust channel partnerships that will define our future.

What You'll Do: Catalyze Growth & Deliver Sustainable Solutions

As the General Manager – Biogas & ETP, you will be the
chief architect and executor
for your segment:

• Lead sales and business development
  efforts, responsible for achieving ambitious revenue and profitability targets for GFS solutions in Biogas, Compressed Biogas (CBG), and ETP applications.
• Design and implement targeted sales strategies
  , identifying and capitalizing on unique opportunities to
  disrupt traditional markets
  .
• Identify, engage, and secure high-value projects
  , owning the entire sales cycle from initial lead generation to successful contract closure.
• Cultivate and maintain deep, strategic relationships
  with EPC contractors, consultants, project developers, and key end-users in the Biogas, CBG, and ETP industries.
• Provide expert technical and commercial guidance
  to clients, showcasing the superior value proposition and long-term impact of GFS technology.
• Continuously scan market trends, competitor movements, and evolving regulations
  to pivot strategies and capture emerging opportunities.
• Collaborate intensely with internal teams
  (engineering, project management, manufacturing) to ensure flawless project execution and unparalleled customer satisfaction – a testament to the business you are building.

The Market: Powering India's Green Future

The Biogas/CBG and Effluent Treatment Plant (ETP) markets are at the absolute forefront of India's sustainability and industrial modernization drive, presenting a
multi-crore opportunity
where your leadership will create tangible impact:

• Biogas/CBG Boom:
  This sector is experiencing explosive growth, accelerated by the
  SATAT policy
  , with over 5,000 plants planned nationwide. You will provide the
  critical, reliable, and rapidly deployable containment infrastructure
  essential for these clean energy projects, directly contributing to India's energy security and environmental goals.
• Wastewater Treatment (ETP):
  Industries like chemicals, pharma, food & beverage, and textiles are rapidly adopting GFS for
  superior corrosion resistance, faster installation, and long-term reliability
  in their ETP needs. You'll be delivering innovative solutions that enhance operational efficiency and environmental compliance in vital wastewater management.

You will be at the heart of delivering
transformative storage technology
that underpins India's transition to cleaner energy and more sustainable industrial practices – a legacy you can truly be proud of.

Your Impact: Key Deliverables (First 12-18 months)

You'll quickly make your mark and build foundational success by:

• Building a robust, actionable sales pipeline of ₹10–₹20 crore
  specifically for Biogas & ETP GFS projects – your initial portfolio.
• Successfully
  closing multiple early reference projects
  across the Biogas/CBG and ETP segments, establishing our market presence and validating your strategy.
• Developing and executing
  strategic account plans
  for key clients and channel partners, securing long-term relationships.
• Providing critical market insights that will directly influence our product development and the go-to-market approach for these sectors.
• Achieving segment-specific
  revenue and margin targets
  , contributing significantly to HLE Glascoat's overall GFS growth and showcasing the success of your venture.

Who You Are: Experience and Mindset

• 8-15 years of progressive experience in sales, business development, or project management within industrial capital equipment, process plant solutions, or specialized infrastructure, with a strong focus on Biogas, CBG, or Effluent Treatment Plant (ETP) projects.
• A proven track record of launching initiatives or significantly growing business lines – we value demonstrated ambition and execution.
• Deep understanding of the Biogas/CBG and ETP market dynamics, including key players, project lifecycles, and regulatory frameworks.
• A strong existing network within relevant industries (e.g., biogas developers, ETP consultants, industrial end-users) that you can leverage from Day 1.
• Ability to articulate complex technical solutions and their profound commercial and environmental benefits to diverse stakeholders.
• Highly self-motivated, proactive, and truly entrepreneurial, with a hands-on approach to problem-solving and an insatiable drive for market development. You thrive on ownership and are comfortable charting new territory.
• Exceptional communication, negotiation, and presentation skills – you're a natural at inspiring confidence and closing deals.

Age Group

• 35 to 45 years

Educational Qualifications

• Bachelor's degree in chemical, Environmental, Mechanical Engineering, or a related field.
• An MBA or relevant postgraduate qualification is a plus.

Ready to build something impactful, drive real change, and lead a high-growth business with the backing of a strong enterprise? Join HLE Glascoat and shape the future of sustainable industrial infrastructure in India