Sr. SEO Specialist

ABOUT US

DHPL: Global leader in manufacturing human hair extensions and award-winning exporter to USA and UK; DHPL leads the hair industry market in quality goods that are celebrated in hair salons, Hollywood studios, and opera and theater stages. We believe in growth and science by learning and applying advanced business techniques and R&D applications.

IT Department: We are a data-driven and process-oriented organization that values curiosity, experimentation, and continuous learning. Our efforts are backed by analytics and strategic insights, ensuring that we drive meaningful engagement and conversions in international markets.

OUR STORY

DHPL is the daughter company of Hair & Compounds, Inc. located in California USA. After more than 23 years, together we have built a reputation for creating and providing human hair products in the high-end hair extension market known in Hollywood, Manhattan, London, Ontario, and a hundred more cities. Our culture values curiosity, experimentation, and learning.

JOB SUMMARY

We are looking for a Sr. SEO specialist to develop and execute global SEO strategies that drive organic growth, user acquisition, and brand visibility across multiple international markets. This role is ideal for someone who is passionate about technical SEO, multi-language optimization, and data-driven decision-making. The ideal candidate will be responsible for solving complex SEO challenges such as hreflang implementation, geo-targeting, and keyword optimization while leading cross-functional collaboration with content, development, and marketing teams to scale SEO performance globally.

JOB RESPONSIBILITIES

• Develop and execute a scalable SEO strategy across multiple regions and search engines.
• Structure content for direct answers (Q&A/HowTo/FAQ), add the right schema, and optimize entities so results appear in AI Overviews, Bing Copilot, and Perplexity (AEO).
• Build authoritative source pages and maintain strong org/author/entity schema to earn citations in generative results and strengthen E-E-A-T (GEO).
• Track presence in AI Overviews and generative citations; run experiments to improve inclusion and attribution (AEO/GEO).
• Optimize website architecture, hreflang tags, and structured data for geo-targeting and multi-language search visibility.
• Solve technical SEO challenges related to crawlability, indexation, site speed, and mobile-first indexing.
• Conduct international keyword research and competitive analysis to identify growth opportunities.
• Work closely with content teams to ensure the localization and cultural relevance of SEO-optimized content.
• Monitor Google Search Console, SEMrush, and other SEO tools to analyze performance and implement improvements.
• Monitor the SEO team closely, improving processes and execution capabilities.
• Collaborate with developers and UX teams to implement SEO best practices and ensure compliance with search engine guidelines.
• Track and report SEO KPIs, organic traffic trends, and ranking performance across different regions.
• Stay updated with Google algorithm updates, international search trends, and industry best practices to maintain a competitive edge.

QUALIFICATIONS

• 3-5 years of experience in SEO, with a strong focus on international and technical SEO.
• Expertise in hreflang implementation, geo-targeting, and multilingual content optimization.
• Proficiency in SEO tools such as Google Search Console, SEMrush, Screaming Frog, and Botify.
• Strong understanding of website architecture, crawl budget management, and structured data implementation.
• Experience working with large, multi-regional websites across different domains (ccTLDs, subdomains, subfolders).
• Knowledge of Google's algorithm updates, ranking factors, and SERP features.
• Ability to analyze organic traffic trends and develop data-backed SEO strategies.
• Experience working cross-functionally with marketing, development, and content teams.
• Familiarity with basic HTML, JavaScript, and CMS platforms to collaborate with developers effectively.
• Excellent problem-solving skills with a data-driven approach to decision-making.

REPORT TO

Marketing Manager (India), Operations Manager (United States)

WORK HOURS & BENEFITS

Our Management Approach:
We are an equal opportunity employer that believes in giving opportunities for growth in accordance with skills and attitude.

Benefits We Provide

• Office timings from 9 am to 6 pm from Monday to Friday.
• Salary
  : Best in the industry based on experience and skill set.
• Probation Period: 6 Months
• Medical Insurance for 2.00 lac p.a after 3 months of Joining.
• Social Security includes
• Provident Fund and Gratuity on completion of 5 years of service as per the Tamil Nadu Factories Act.
• 10 days of Paid Leave and 8 Casual Leave will be provided for the Year.