Email Code/Data Developer

Job Details

Description
The Email Code/Data Developer is responsible for building, maintaining, and optimizing email templates and data-driven content modules within marketing automation platforms. This role requires strong technical proficiency in scripting, database management, and email development best practices to support dynamic, personalized campaigns that drive engagement and conversions.

Responsibilities

• Design and code responsive HTML email templates.
• Conduct cross-client and cross-device testing to ensure consistent rendering.
• Maintain compliance with brand guidelines and email deliverability standards.
• Build and update modular email components using Marketo content blocks.
• Develop and maintain Velocity scripts and tokens for dynamic content personalization.
• Collaborate with marketing stakeholders to implement segmentation logic and campaign triggers.
• Manage and document email-related data flows, including syncing member data across systems like Marketo and MemberMaint.
• Ensure data integrity and governance across platforms including Tealium, BigQuery, and SQL Server.
• Create and maintain documentation for scripts, tokens, and data mappings.
• Automate repetitive marketing tasks using Python and SQL to reduce manual workload.
• Support integration of backend systems with marketing platforms for real-time updates and event-triggered communications.
• Design and implement automated workflows for legal data deletion requests, including form intake, system-wide data checks, deletion execution, and status reporting.
• Develop solutions to ingest customer lists and update Marketo records with personalized promo codes using Member ID to Lead ID mapping.
• Create verification and audit reports for data updates and deletions to ensure accuracy and compliance.
• Integrate backend systems and APIs to enable real-time data synchronization and automated marketing actions.
• Collaborate with Legal, Marketing, and Data teams to ensure secure and compliant handling of customer data.

Requirements

• 3-5+ years of experience optimizing email templates and working with automation platforms
• Proficiency in HTML/CSS for email development.
• Experience with Marketo, including Velocity scripting and token creation (a plus).
• Strong SQL skills for data querying and transformation.
• Strong Excel skills for report pulling and data management.
• Familiarity with Python for automation and data manipulation.

Platform Experience

• Marketo (preferred) other enterprise email marketing system
• Visual Studio Code, MS Excel, Looker Studio, Power BI
• Email testing tools (e.g., Litmus, Email on Acid)

Soft Skills

• Strong attention to detail and problem-solving abilities.
• Ability to work independently and collaboratively across teams.
• Excellent documentation and communication skills.

Skills & Technologies

• Proficiency in RESTful API integration for querying and updating records across platforms.
• Experience with workflow automation tools and scripting languages such as JavaScript.
• Strong understanding of data governance, privacy regulations (e.g., GDPR, CCPA), and secure data handling practices.
• Knowledge of systems integration and data flow between platforms like Marketo and internal databases.

Who We Are
Welcome to
arrivia
. We specialize in making brands better through the power of travel. With more than 55 years of combined experience, we're a merger of three powerhouse brands (in case you've heard of us in the travel industry) combining ICE, SOR Technology and WMPH Vacations. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff.

We're focused on building a customer-first culture, fueled by the best travel experiences for all our members at every point in their journey. Grow with us, as we continue our path to deliver innovative solutions and take charge of change. The adventure is only beginning. We're on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members.

Our Core Values
Here at
arrivia
we…

• Stay Curious - Explore new challenges and make space to learn, grow and improve
• Keep it Real - Earn trust through open, honest and clear communication
• Own it - Seek ways to make an impact and take action.
• Win Together - Create a culture of connection and inclusion where everyone can be their best