Assistant Vice President-ESG ate Communication

6 days ago

India Mashreq Bank Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Description

Reporting to Head of Brand and Corporate Communications, the appointee will manage the overall ESG-related communications across the Bank; develop & deliver brand and communication campaigns related to ESG, and leverage all marketing aspects such as Events, Digital, PR & Research to achieve significant results.

Responsibilities


•    Collaborate with relevant teams to build ESG communications strategy for the year, by quarter, in line with overall business objectives, ESG strategy and within budget

•    Build comprehensive 360-degree plans for all campaigns across offline & digital, internal & external communication

•    Develop & execute campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing

•    Track the results of all campaigns and perform analysis / learnings for improvements

•    Track competitor activities in the ESG space and develop suitable marketing responses

•    Manage assigned budgets, vendor accruals & payments in line with Finance policies

•    Ensure the required permits for CSR activities are in place

•    Identify events, associations and relevant ESG partnerships

•    Build and manage relationships with associations, UN agencies where Mashreq is a signatory

•    Manage relationships with agencies supporting in ESG implementation 

•    Support in preparation of Sustainability and ESG reports

•    Close collaboration and engagement with key stakeholders - Products, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital

•    Collaborate with PR to ensure optimal media exposure on periodic basis

•    Demonstrate brand values in everyday life at work

•    Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements

•    Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task

•    A strong candidate is expected to demonstrate superior skills in formulating & implementing ESG initiatives and campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.
 

Qualifications


•    Mandatory experience in Brand, Communications and Marketing

•    Deep understanding of business dynamics, profitability and growth drivers

•    Working knowledge of ESG, Sustainability, CSR

•    Entrepreneurial with strong drive to succeed, with commitment & result orientation

•    Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail

•    Ability to engage with senior stakeholders

•    Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns

•    Relevant years of experience: minimum 10 years

•    Education level: Bachelor's degree (Post Graduate degree would be a plus)

•    ESG, Sustainability or CSR related certification will be an added advantage
 

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