Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: H 161, H Block, Sector 63, Noida (and Remote/Hybrid options considered

Reporting To: Director of Marketing/CEO

Key Responsibilities & Deliverables

The Digital Marketing Manager will have end-to-end ownership of digital marketing strategy, execution, and performance for both Karasun and its diverse portfolio of clients.

A. Strategy & Campaign Management

• Develop and Execute: Create, implement, and manage integrated digital marketing strategies and campaigns across all major channels (Search, Social, Email, Display) that align with client business objectives and growth targets.
• Budget Ownership: Manage and allocate digital marketing budgets effectively, ensuring maximum ROI and achieving key performance indicators (KPIs) for all campaigns.
• CRO & Optimization: Lead Conversion Rate Optimization (CRO) efforts, including A/B and multivariate testing on landing pages, websites, and funnels to maximize lead generation and sales conversion.
• Trend Analysis: Stay up-to-date with the latest digital marketing trends, technologies, and platform changes (e.g., Google/Meta algorithm updates, AI tools) and integrate innovative tactics into strategies.

B. Channel Expertise & Execution

• SEO/SEM: Oversee all Search Engine Optimization (SEO) efforts (on-page, off-page, technical) and manage paid search campaigns (SEM/PPC) on platforms like Google Ads to drive organic and paid traffic.
• Paid Social: Plan, execute, and optimize paid advertising campaigns across social media platforms like Facebook, Instagram, and LinkedIn.
• Content & Email: Direct the content strategy for blogs, social media, and email marketing, ensuring all content is engaging, brand-consistent, and optimized for lead nurturing using platforms like HubSpot or Mailchimp.
• Web Analytics: Act as the data interpreter, proficiently using tools like Google Analytics, SEMrush, and Ahrefs to track, measure, and analyze campaign performance, providing actionable insights to leadership and clients.

C. Leadership & Collaboration

• Project Management: Utilize strong project management skills (e.g., using tools like Asana/Trello) to ensure all marketing projects and deliverables are executed on time and within budget.
• Cross-Functional Teamwork: Collaborate closely with the creative team (designers, copywriters), sales team, and external vendors to ensure cohesive messaging and a seamless customer experience.

• Client Reporting: Prepare and present detailed performance reports (weekly/monthly/quarterly) on KPIs, ROI, and strategic recommendations to clients and internal stakeholders.

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

• Experience: 3+ years of proven working experience in a Digital Marketing Manager role, preferably within a Digital Agency or Growth-focused B2B environment.
• Certifications: Proven proficiency with key digital platforms; Google Ads and Google Analytics certifications are highly preferred.

Why Join Karasun?

• Lead high-impact campaigns for a diverse set of growing businesses.
• Work in a dynamic, data-driven, and supportive environment focused on continuous learning and innovation.
• Opportunity to define and scale the digital marketing department.

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Work Location: In person