Assistant Marketing Manager – Performance, Automation

2 weeks ago

Thiruvananthapuram, Kerala, India AOT Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Purpose

We are looking for an experienced Assistant Marketing Manager to support our digital marketing, lead management, and CRM operations. This role is suited for someone with strong performance marketing skills and hands-on experience managing B2B marketing funnels, automation tools, and paid campaigns. The ideal candidate will ensure high-quality lead flow, clean data practices, and seamless collaboration with the sales team.

Job Duties and Responsibilities

  • Performance & Paid Marketing

  • Manage Google Ads (Search, Display, Video) and paid social campaigns on LinkedIn and Meta.

  • Execute A/B testing, optimize campaigns, and ensure ROI-focused performance.

  • Lead Management & Database Operations

  • Oversee lead capture, qualification, routing, and database hygiene.

  • Maintain segmented, clean marketing lists and support nurture email flows.

  • Sales Team Collaboration

  • Align MQL/SQL definitions and support smooth lead handoff processes.

  • Provide campaign insights and lead context to support sales follow-up.

  • HubSpot CRM & Marketing Automation

  • Manage HubSpot workflows, scoring, forms, landing pages, and email campaigns.

  • Ensure CRM data integrity and generate funnel and performance reports.

  • Automation, Systems & Integrations

  • Build automation workflows using Airtable, Zapier, or similar tools.

  • Support integrations between ads, forms, CRM platforms, and operational tools.

  • Website & Creative Support (Nice to Have)

  • Experience with WordPress, Webflow, or Unbounce for landing pages and forms.

  • Ability to create basic visuals using Canva for campaigns (added advantage).

Required Qualifications

Education

Bachelor's in Marketing, Business Management, or IT required; MBA is a plus.

Experience

  • Minimum 5 years of experience in marketing, with focus on performance, CRM, or demand generation.
  • Mandatory experience in B2B marketing.
  • Background in Tech, SaaS, or Product Marketing is an added advantage.

Knowledge, Skills, and Abilities

  • Hands-on experience with Google Ads, LinkedIn Ads, and paid performance channels.
  • Strong working knowledge of HubSpot (marketing automation + CRM).
  • Experience using automation tools like Airtable, Zapier, or similar.
  • Strong analytical skills with ability to interpret funnel and campaign insights.
  • Excellent communication, documentation, and cross-functional collaboration skills.

Why Join Us

Opportunity to work closely with Marketing and Sales leadership.Exposure to high-performing B2B funnels, automation systems, and global campaigns.Collaborative culture focused on continuous improvement and innovation.

Working Conditions

  • Work Arrangement: Remote/ hybrid, based in India.
  • Reporting Structure: Reports to the Senior Marketing Manager.
  • Work Hours: Must have a 2–3 hour overlap with Pacific Standard Time (PST) to facilitate collaboration with North American teams and leadership.
  • Collaboration: Regular interaction with cross-functional teams across Canada and India.

  • Digital Marketing Assistant

    1 week ago

    Thiruvananthapuram, Kerala, India Fortyseven Digital Marketing Full time

    Company DescriptionFortyseven Digital is a leading Digital Marketing Consulting company renowned for its realistic approach and creative engagements. Since 2011, the company has provided custom-tailored and innovative strategies to ensure client satisfaction. By actively embracing new learning opportunities in the rapidly evolving market, Fortyseven Digital...

  • Digital Marketing Manager

    1 day ago

    Thiruvananthapuram, Kerala, India AJ Zenita Marketing Private Limited Full time

    We are looking for a dynamic Digital Marketing Manager with 3-4 years of agency experienceIf you're passionate about driving growth, optimizing campaigns, and leading creative strategies, we want to hear from you. Join us and make an impact in a vibrant, innovative environment.Responsibilities:Develop, implement, and manage digital marketing strategies...

  • Digital Marketing Assistant

    7 days ago

    Thiruvananthapuram, Kerala, India Ucartz Online Private Limited Full time ₹ 1,20,000 - ₹ 1,80,000 per year

    About the Role:We are looking for a creative and results-driven Digital Marketing Executive to manage our online presence and marketing campaigns. The ideal candidate will have hands-on experience in digital marketing tools, social media management, and lead generation.Key Responsibilities:Plan and execute digital marketing campaigns across Google, Facebook,...

  • Digital Marketing Manager

    1 week ago

    Thiruvananthapuram, Kerala, India Leadocc Full time

    We are seeking a highly skilled and strategic Digital Marketing Head to lead our online marketing initiatives. The ideal candidate will have a strong background in SEO, SEM, Google Ads, Meta Ads, and digital strategy, along with proven experience managing teams and driving performance marketing in the real estate sector.Key Responsibilities:Develop,...

  • Quality Automation Engineer

    1 week ago

    Thiruvananthapuram, Kerala, India Equifax Full time ₹ 5,00,000 - ₹ 20,00,000 per year

    As a Quality Engineer at Equifax, you will be a catalyst in both the development and the testing of high priority initiatives. You will develop and test new products to support technology operations while maintaining exemplary standards. As a collaborative member of the team, you will deliver QA services (code quality, testing services, performance...

  • QA Automation Engineer

    3 days ago

    Thiruvananthapuram, Kerala, India Equifax Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    You are passionate about quality and how customers experience the products you test. You have the ability to create, maintain and execute test plans in order to verify requirements. As a Quality Engineer at Equifax, you will be a catalyst in both the development and the testing of high priority initiatives. You will develop and test new products to support...

  • Digital Marketing Manager

    5 days ago

    Thiruvananthapuram, Kerala, India Ztackx Design & Development Full time ₹ 1,80,000 - ₹ 2,40,000 per year

    At Ztackx Design & Development, we're not just another digital agency we're a creative startup shaping the future of branding, app & web development, and media production. Our mission is to help brands stand out, grow faster, and connect deeper.We're now looking for a Digital Marketing Partner who's ready to grow with us, work directly with the founder, and...

  • Assistant Manager

    2 weeks ago

    Thiruvananthapuram, Kerala, India Ms Avantika Interior Systems Pvt limited Full time ₹ 18,00,000 - ₹ 36,00,000 per year

    Assistant Manager - Marketing (Trivandrum)M/s Avantika Interior Systems Pvt Limited is a leading interior design and contracting company with offices at Kochi and Trivandrum. Company has been in this field for more than 26 years and has a client list that includes many Fortune 500 companies. The company provides ample opportunities for learning, earning and...

  • Manager Marketing

    7 days ago

    Thiruvananthapuram, Kerala, India Lighthouse Mall Management Company Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionLighthouse Mall Management Company Pvt Ltd specializes in providing comprehensive mall development and consultancy services. The company excels in projects ranging from the creation of retail-real estate properties to the repositioning and operational management of shopping centers. Leveraging expertise in market research, financial...

  • digital marketer

    2 weeks ago

    Thiruvananthapuram, Kerala, India Clado Solutions Full time ₹ 1,80,000 - ₹ 2,40,000 per year

    We are seeking a passionate Digital Marketer to assist in developing and implementing online marketing strategies that drive engagement and business growth. The candidate should have a creative mindset and a basic understanding of digital marketing tools and trends.Responsibilities: Plan and execute digital marketing campaigns across platforms (Google, Meta,...