
Sr. Digital Marketing Executive
4 days ago
Job Summary:
We are looking for a results-driven and creative Senior Digital Marketing & Social Media Executive to lead and execute digital campaigns, manage social media presence, and drive online brand growth. The ideal candidate has a strong understanding of current digital tools, trends, and analytics and can effectively strategize and implement high-impact campaigns across platforms.
Key Responsibilities:
- Develop and execute integrated digital marketing strategies (SEO, SEM, email, content, influencer, paid media, etc.)
- Lead the planning and execution of social media campaigns across platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.)
- Manage the social media calendar, ensuring timely, engaging, and brand-aligned content
- Analyze campaign performance metrics and provide actionable insights
- Collaborate with design, content, and sales teams for cohesive brand communication
- Monitor trends, hashtags, competitor activities, and digital innovations to keep content fresh and relevant
- Manage paid ads on platforms like Meta Ads Manager, Google Ads, and LinkedIn
- Grow and engage social media communities and handle real-time interactions
- Work with influencers and content creators to amplify campaigns
- Manage marketing automation tools, lead generation funnels, and performance dashboards
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- 3–5 years of experience in digital marketing and social media management
- Proven track record of executing successful campaigns and growing brand presence online
- Strong knowledge of digital tools like Meta Business Suite, Google Analytics, Google Ads, Canva/Photoshop, and scheduling tools
- Excellent writing, storytelling, and creative ideation skills
- Analytical mindset with a keen eye for trends and performance
Preferred Skills:
- Experience in eCommerce and performance marketing
- Knowledge of basic HTML, SEO principles, and CRM tools
- Strong project management and multitasking abilities
- Ability to work independently and as part of a team in a fast-paced environment
Job Types: Full-time, Permanent
Pay: ₹30, ₹40,000.00 per month
Work Location: In person
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