Sr. Digital Marketing Executive

4 days ago

Althan Surat Gujarat, India PROMSERVE Full time ₹ 3,00,000 - ₹ 4,00,000 per year

Job Summary:

We are looking for a results-driven and creative Senior Digital Marketing & Social Media Executive to lead and execute digital campaigns, manage social media presence, and drive online brand growth. The ideal candidate has a strong understanding of current digital tools, trends, and analytics and can effectively strategize and implement high-impact campaigns across platforms.

Key Responsibilities:

  • Develop and execute integrated digital marketing strategies (SEO, SEM, email, content, influencer, paid media, etc.)
  • Lead the planning and execution of social media campaigns across platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.)
  • Manage the social media calendar, ensuring timely, engaging, and brand-aligned content
  • Analyze campaign performance metrics and provide actionable insights
  • Collaborate with design, content, and sales teams for cohesive brand communication
  • Monitor trends, hashtags, competitor activities, and digital innovations to keep content fresh and relevant
  • Manage paid ads on platforms like Meta Ads Manager, Google Ads, and LinkedIn
  • Grow and engage social media communities and handle real-time interactions
  • Work with influencers and content creators to amplify campaigns
  • Manage marketing automation tools, lead generation funnels, and performance dashboards

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 3–5 years of experience in digital marketing and social media management
  • Proven track record of executing successful campaigns and growing brand presence online
  • Strong knowledge of digital tools like Meta Business Suite, Google Analytics, Google Ads, Canva/Photoshop, and scheduling tools
  • Excellent writing, storytelling, and creative ideation skills
  • Analytical mindset with a keen eye for trends and performance

Preferred Skills:

  • Experience in eCommerce and performance marketing
  • Knowledge of basic HTML, SEO principles, and CRM tools
  • Strong project management and multitasking abilities
  • Ability to work independently and as part of a team in a fast-paced environment

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Work Location: In person

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