junior performance marketing associate

2 days ago

Cochin, Kerala, India COCOACRAFT Full time ₹ 2,40,000 - ₹ 4,20,000 per year

Role Overview:

We are looking for a talented Junior Performance Marketing Associate for our chocolate brand based in Ernakulam who will be responsible for driving performance marketing across all our business channels — Shopify (D2C), cafés, B2B, and offline retail. This role requires strong hands-on execution of digital campaigns across Meta, Google, YouTube, and other relevant advertising platforms, along with supporting analytics, reporting, and creative coordination.

Key Responsibilities:

  • Manage and execute day-to-day paid campaigns across Meta, Google, YouTube, and explore new advertising platforms.
  • Optimize campaigns to improve ROAS, conversions, and lead generation.
  • Continuously monitor campaign performance and implement data-driven optimizations.
  • Assist in monthly performance planning, budgeting, and forecasting.
  • Track and analyze performance using GA4, Meta Ads Manager, Google Ads, YouTube Studio, and Shopify Analytics.
  • Drive performance marketing across Shopify (D2C), cafés, B2B, and offline retail channels.
  • Identify opportunities to scale winning campaigns and reduce budget wastage
  • Proactively flag performance issues and growth opportunities.
  • Support marketing initiatives for B2B clients and café outlets.
  • Set up, manage, and optimize campaigns on Meta and Google Ads.
  • Assist in optimizing ads for clicks, conversions, and sales
  • Prepare daily, weekly, and monthly performance reports with actionable insights
  • Collaborate with the design team to create high-performing ad creatives and content.
  • Conduct A/B testing across creatives, audiences, and bidding strategies.
  • Assist in funnel tracking and customer journey analysis on Shopify

Required Experience & Skills:

  • 1–4 years in performance/digital marketing
  • Must have worked with a D2C / e-commerce brand
  • Hands-on experience with Meta Ads & Google Ads
  • Comfortable working across multiple business verticals (D2C, cafés, B2B, retail)
  • Good analytical skills and comfort with performance dashboards
  • Strong analytical skills and familiarity with performance dashboards
  • Ability to manage multiple campaigns efficiently and meet performance goals
  • Proficiency in Excel/Google Sheets, GA4, and reporting tools
  • A proactive learner with a strong desire to grow in performance marketing

Job Types: Full-time, Permanent

Pay: ₹240, ₹420,000.00 per year

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