Digital Marketing Manager

9 hours ago

Surat, Gujarat, India Kaapro Management Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year


Job Description:

Job Title - Digital Marketing Manager

Location - Vesu, Surat

Role Description

We are seeking a results-driven Digital Marketing Manager with 6–8 years of experience to lead and execute online marketing strategies for our jewellery retail and e-commerce platforms. The role requires expertise in SEO, SEM, social media, performance marketing, and campaign analytics to strengthen our online presence, generate leads, and drive e-commerce sales. The ideal candidate will combine creativity with analytical skills to deliver impactful digital campaigns that reflect our luxury brand positioning.

Key Responsibilities

Digital Strategy & Campaigns


• Develop and implement digital marketing strategies aligned with business goals.


• Plan, execute, and monitor paid campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms.


• Drive brand visibility, engagement, and conversions through targeted campaigns.

SEO & Website Optimization


• Manage SEO strategies to improve search rankings and organic traffic.


• Collaborate with web developers and content teams for on-page and off-page optimization.


• Track and analyze web performance metrics (traffic, bounce rates, conversions).

Social Media Marketing


• Manage brand presence across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms.


• Create engaging campaigns for jewellery launches, promotions, and festivals.


• Coordinate influencer partnerships and collaborations.

Content & Creative Coordination


• Work closely with content writers, designers, and video teams to deliver compelling creatives.


• Align content calendars with seasonal promotions and product launches.

Performance Marketing & Analytics


• Optimize ad spend across channels for maximum ROI.


• Monitor KPIs such as CPC, CTR, conversion rates, and ROAS.


• Prepare regular reports and share insights with management.

E-commerce & CRM Integration


• Drive traffic and sales on company's website and marketplaces.


• Support CRM campaigns through email marketing, SMS, and WhatsApp automation.

Attributes of the Ideal Candidate

Key Attributes:


• 6–8 years of experience in digital marketing (jewellery, fashion, or retail preferred).


• Strong expertise in Google Ads, Meta Business Suite, SEO, and analytics tools.


• Proficiency in performance marketing, campaign management, and remarketing.


• Knowledge of e-commerce platforms (Shopify, Magento) and CRM tools.


• Excellent communication, analytical, and project management skills.

Mindset & Culture Fit:


• Creative yet data-driven approach.


• Trend-savvy and customer-focused.


• Proactive, innovative, and result-oriented.


• Team player with strong collaboration skills.

Qualifications and Education Requirements


• Bachelor's or Master's degree in Marketing, Digital Media, Business Administration, or related field.


• Certifications in Digital Marketing, SEO/SEM, or Google Analytics preferred.


• Proven track record of managing successful digital campaigns.


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