Digital Marketing Executive

The Digital Marketing Executive will be responsible for the brand online presence. The
role includes strategy creation & running social media ads, improving our Google ranking (SEO), and managing our Google Business profile.

Role and Responsibilities:

· Work on SEO strategies to increase organic traffic to the company website.

· Perform keyword research, data analysis, and content alignment with Google algorithms.

· Track and analyze campaign performance using Google Analytics and Google Search Console.

· Manage and regularly update Google My Business profiles for all outlets.

· Ensure accuracy of address, photos, reviews, business timings, and other details.

· Plan and execute paid ad campaigns (Google Ads, Meta Ads, etc.) across platforms.

· Create lead generation strategies by analyzing location-based performance and market segmentation.

· Handle campaign budgeting, execution, monitoring, and performance tracking.

· Plan and execute email campaigns using tools like Mailchimp and other free platforms.

· Run WhatsApp and SMS campaigns as per marketing calendar or franchise requirements.

· Share trending posts, videos, blogs, and stories with franchise outlets and on social media platforms.

· Create and finalize monthly social media content calendars and campaigns.

· Execute plans and monitor end-to-end activities across all platforms.

· Ensure each platform's strategy is aligned with brand objectives and campaign goals.

· Keep accurate records of daily/weekly and monthly reports and insights.

· Coordinate with the design teams to develop engaging creatives and concepts.

· Ensure content is relevant, creative, and aligns with brand messaging.

· Handle basic website updates and landing page improvements (basic technical knowledge required).

· Ensure smooth functioning and alignment of the website with all digital activities.

· Keep data secure including social media account credentials, campaign reports, and internal documents.

· Maintain confidential handling of sensitive franchisee and campaign data.

· Prepare reports, analyze challenges, identify root causes, and implement solutions for campaign or platform issues.

· Support and monitor all digital marketing work done by franchise outlets.

· Help solve any issues, guide them with creative ideas, and make sure everything matches the brand's strategy.

· Take care of planning, budgeting, and fixing problems in franchise marketing campaigns.

·       Ensure activation of Google My Business (GMB) for all outlets as per the defined SOP, with accurate alignment and complete information.

·       Monitor GMB performance regularly, including key parameters such as direction, menu, calls, and business overview.

·       Manage the entire GMB process end-to-end and work towards achieving the set GMB goals for each outlet.

Skills & Qualifications:

• Educational Qualifications:
• Should Completed Digital Marketing Certified Course, Graduate of Marketing, BBA / MBA
• Experience in Domain:
• 1–3 years of hands-on experience in digital marketing or performance marketing roles.
• Strong Understanding of:

o   SEO, SEM, PPC, and Social Media Strategy

o   Online campaign management and reporting

o   Lead Generation Strategy

o   GMB Optimization and local listing management

o   Email marketing strategy, segmentation, and automation

• Excellent Communication in: English, Hindi, Marathi
• Interpersonal Skills:
  Presentation Skills, Negotiation Skills
• Other Skills:
   Drafting Skills
• Familiarity with Software Tools:

o   Google Ads, Meta Ads Manager

o   Google Analytics, Search Console

o   Google My Business

o   Mail chimp

o   ERP

o   MS Office and MS Outlook