Freelance Marketing and Communication Consultant

4 days ago

Mumbai Metropolitan Region, India Flexing It® Full time

Flexing It is a freelance consulting marketplace that connects freelancers and independent consultants with organisations seeking independent talent.

Flexing It has partnered with our client, a startup-stage boutique consulting firm specialising in addressing people-related challenges that organisations face during various transition stages. They are currently building a business vertical focused on Long-Term Incentive (LTI) rewards consulting.

Role Details:-

  • Guide PG Advisory and its client companies on marketing strategy, communication frameworks, brand positioning, and high-quality content creation.
  • Provide strategic marketing inputs across brand development, customer insights, messaging, and communication planning.
  • Advise clients on articulating their value proposition, improving customer communication, and establishing a consistent brand language.
  • Lead content strategy for reports, presentations, website copy, leadership communication, collateral, and marketing narratives.
  • Apply senior-level understanding of market behaviour, positioning, segmentation, and consumer psychology.

Requirement:

  • Clear, consistent communication across client engagements, with noticeable improvement in value proposition articulation.
  • Marketing and communication materials that are sharp, structured, and persuasive, reflecting senior expertise.
  • SME clients adopting improved messaging frameworks, resulting in stronger customer understanding and brand recall.
  • Client acknowledgement of enhanced marketing clarity through better engagement metrics, inquiries, or business outcomes.
  • Creation of scalable communication frameworks, templates, and content guidelines for PG Advisory.
  • Strengthened internal storytelling capability within PG Advisory.

Other details:-

  • Freedom to design and drive end-to-end Marketing and Communication strategy.
  • An opportunity to build visibility in democratizing a niche domain like ESOP.
  • The chance to work closely with senior clients and contribute to impactful thought leadership initiatives.

Skills Required

Functional Skills in the Role:-

  • Anchor the marketing communication advisory for PG Advisory's SME clients.
  • Craft high-quality content across key formats, including:
  • Marketing narratives
  • Leadership communication
  • Website and brochure content
  • Investor and formal communication
  • Build robust messaging frameworks such as elevator pitches, customer promises, and brand stories.
  • Ensure PG Advisory's own communication materials—website, decks, and proposals—are aligned with best practices.

Preferred Industry Experience:-

  • Experience in marketing, brand communication, corporate communications, journalism, advertising, or content strategy.
  • Strong command over English, with expertise in writing, structuring, editing, and messaging.
  • Proven ability to craft concise, persuasive, and professional content across formats such as business reports, proposals, campaigns, presentations, and thought leadership pieces.

Deep understanding of:

  • Brand positioning
  • Customer and market insights
  • Marketing communication frameworks
  • Campaign logic and messaging structure
  • Comfortable working in a consulting and advisory-driven environment.

Educational Qualifications:-

  • Flexible; demonstrated expertise in the domain is the primary requirement.

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