Sales Representative – Tea

Role Overview

We are hiring an experienced FMCG Sales Representative to manage and grow sales of our Tea and Makhana range across Sikkim.

This is a field-intensive role requiring strong local market knowledge, territory experience, and retailer/distributor relationships.

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Key Responsibilities

1. Sales & Targets

2. Achieve monthly primary & secondary sales targets (Tea + Makhana).

3. Drive market penetration and improve outlet availability.

4. Plan and execute schemes, sampling, and push strategies.

5. Territory Coverage

6. Cover Sikkim route efficiently:

Gangtok, Namchi, Mangan, Soreng, Gyalshing, Pakyong, Rongli, Ranipool etc.

• Minimum 25–30 productive calls per day.

• Onboard new retailers and reactivate non-moving outlets.

• Distributor Handling

• Appoint and manage distributors in key districts.

• Ensure proper stock levels, timely billing, and payment follow-up.

• Monitor distributor salesmen performance and beat plans.

• Merchandising & Visibility

• Install POS materials (wobblers, danglers, shelf strips).

• Ensure planogram execution, stock freshness, and expiry control.

• Support placement in cafés, hotels, supermarkets, and general stores.

• Market Intelligence

• Track competitor pricing, offers, schemes, and outlet movement.

• Share weekly updates from the field with photos & insights.

• Reporting

• Maintain accurate DSR (Daily Sales Report).

• Report secondary sales, outlet additions, route coverage, and visibility status.

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Candidate Requirements

• 2–5 years FMCG field sales experience (tea/snacks/spices/dry foods preferred).
• Strong knowledge of Sikkim market geography & retailer network.
• Proven track record of achieving targets.
• Strong negotiation & communication skills.
• Local candidates preferred or those currently handling Sikkim routes.
• Should be comfortable with extensive travel.
• Must own a smartphone for daily reporting.

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Salary & Benefits

• Competitive salary based on experience
• Monthly sales incentives
• Fuel/Travel allowance
• Mobile allowance
• Growth path to Territory Manager within 12–18 months based on performance

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Interview Details

Venue:

Royal Ruby Local Head Office

Siliguri, West Bengal

(Exact address will be shared with shortlisted candidates.)

Interview Rounds:

1. HR Screening

2. Sales & Territory Assessment

3. Final Round with Sales Head / GM

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Who Should Apply?

• Candidates working in FMCG field sales in Sikkim.
• Salesmen from tea companies, distributors, spices/snacks brands.
• Anyone with strong relationships with Sikkim retailers & wholesalers.

Job Type: Full-time

Pay: Up to ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person