Brand Development Manager – Confectionery Company

2 weeks ago

Delhi, Delhi, India GRAPHONET ADVERTISING PVT LTD Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Prizaco is a growing FMCG / confectionery & snacks brand (candies, coated chocolates, mouth fresheners, etc.), committed to quality, innovation, and delightful consumer experiences. We are seeking a strategic and creative Brand Development Manager to lead our brand's growth, positioning, and market presence.

Job Summary

The Brand Development Manager will be responsible for developing and executing brand strategies, enhancing brand awareness, and ensuring consistent brand messaging across all channels. The candidate will collaborate with cross-functional teams (marketing, product, sales, design) to build brand equity, drive growth, and create differentiated positioning in the marketplace.

Key Responsibilities

  • Develop, refine, and implement the overall brand strategy including positioning, messaging, and visual identity
  • Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and threats
  • Define and manage brand architecture, guidelines, and ensure brand consistency across all touchpoints (packaging, website, social media, print, etc.)
  • Plan and execute brand campaigns, product launches, and promotional activities (online & offline)
  • Work with creative / design / content agencies to develop brand assets (ads, packaging, collateral, digital creatives)
  • Monitor key brand performance metrics (brand awareness, recall, market share, brand health) and report insights to senior management
  • Collaborate with sales, distribution, product development, and supply chain to align brand initiatives with go-to-market execution
  • Manage the brand budget, optimize spend, and measure ROI for branding activities
  • Identify and forge partnerships, sponsorships, influencer collaborations, and other brand-building alliances
  • Stay updated on industry trends, consumer behavior changes, and competitor initiatives
  • Mentor and guide junior team members (if applicable)

Required Qualifications & Skills

  • Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
  • Minimum 3–6 years of experience in brand management / brand development / marketing in FMCG, consumer goods, or related sectors
  • Proven track record of planning and executing brand campaigns and growing brand equity
  • Strong analytical skills with ability to interpret data, consumer insights, and KPIs
  • Excellent communication (written & verbal), presentation, and storytelling skills
  • Creative thinker with a strategic mindset
  • Ability to work cross-functionally and manage multiple projects simultaneously
  • Proficiency in marketing tools, analytics (Google Analytics, social media analytics, etc.), MS Office
  • Strong understanding of both digital and traditional marketing channels
  • Attention to detail, brand sensitivity, and high ownership mentality

Job Types: Full-time, Permanent

Pay: ₹25, ₹50,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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