Advertising Specialist

About Us:

The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and win—globally.

Our Services Include:

• Channel onboarding/Marketplace onboarding
• PPC Management
• SEO and Listing Optimization
• Content creation and creative optimization
• Storefront management
• Brand Strategy
• Inventory Forecasting
• Fulfillment and Shipping 
• Brand Hygiene 
• Data insights analysis
• Ensuring compliance for global markets

About the Role:

The Advertising Specialist (PPC) at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively.

Key Responsibilities:

Account Auditing & Issue Resolution :-

• Prioritize emergency audits to identify and resolve issues in problematic accounts.
• Collaborate with directors and team members to resolve advertising challenges.
• Conduct account audits to identify problem statements for potential clients.
• Actively communicate with peers, managers, and clients to ensure timely task and project completion.
• Provide clear reports, notes, and summaries of audit findings and campaign performance.

PPC Account Management :-

• Own and manage the growth of 6–8 PPC accounts for The Marketplace Guru's clients.
• Develop, implement, and maintain client-identified KPIs.
• Oversee full advertising account actions including ad segmentation, budget setting, and performance optimization.
• Verify ad segmentation, reduce wasted ad spend, and lower ACoS.
• Set up ads for new accounts with proper segmentation, keyword research, and budget allocation.
• Utilize keyword analytics and discovery to develop and optimize manual campaigns, including:

1. High-volume campaigns (broad, phrase, and exact match types)
2. Low-volume campaigns (phrase and exact match types)
3. High-relevancy campaigns (phrase and exact match types)

• Create manual ASIN targeting campaigns, including defensive ASIN targeting.

Qualifications (Please Apply Only If You Meet These Requirements):

• A passion for e-commerce and a knack for quick learning.
• Proven ability to juggle multiple campaigns + tight timelines.
• Killer communication skills—whether you're huddling on Zoom or firing off Slack pings.
• Minimum 1 year of experience managing Amazon PPC campaigns, specifically Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Required Amazon Certifications (Must be obtained if not already certified):

1. Sponsored Ads Certification.
2. Sponsored Ads Advanced Certification.
3. Video Ads Certification.
4. Campaign Optimization Certification.

• Experience with Helium 10, including:

1. Product Research: Black Box.
2. Keyword Research: Magnet & Cerebro.
3. Analytics: Keyword Tracker.

• SEO knowledge for Amazon listing optimization.
• Expertise in G Suite / Google Sheets, with a typing speed of 55+ WPM.
• Strong knowledge of campaign budgeting, forecasting, promotions, and running discounts/deals.
• Proficiency in keyword analysis, campaign optimization, and reducing ad spend.
• Proven experience managing multiple brands/accounts and delivering results for diverse clients, products, and categories on the Amazon marketplace.

Bonus Skills (A Plus for Your Application):

• Experience using Jungle Scout, Asana, and Slack for project management, product research, and communication.
• Proficiency in Excel for data management and reporting.
• Certifications such as SEMrush or Ahrefs SEO Certification for enhanced keyword and analytics capabilities.

Our Core Values:

• Smart Tech, Smarter Moves.

We don't just use tech — we embrace it. AI & tools fuel faster action, stronger momentum, and unlock new opportunities.

• 1+1 = 11.

By mentoring, collaborating, and trusting each other, we unlock potential far beyond our own — transforming good teams into great ones.

• Soft on People, Tough on Problems.

We lead with empathy and respect for people, while confronting challenges with relentless resolve. Compassion fuels our relationships, but action powers our results.

• Clear, Kind, and Consistent.

We lead with candor, deliver it with respect. Consistency fuels progress, and clarity in communication keeps us aligned.

• Intrapreneurial Instinct.

Excellence isn't just a goal — it's our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.

• Courage to Speak, Strength to Listen.

We share truth with care - even when it's hard. Feedback is intentional, not impulsive. We think about the "why", care about the "how", and deliver it when it matters the most - in the moment. And when others speak, we listen to understand, not to respond.

Expectations (What to Expect):

• Work Setup

Enjoy a competitive base salary, 46 hours a week working hours, and the flexibility of a permanent work-from-home setup based on performance.

• Learning & Growth

Gain unlimited access to our SOP Library, ongoing mentorship, and structured career development support — all structured to give you exposure, learning, and the opportunity to grow while creating real impact in your career.

Ready to Join the Crew? If you see yourself thriving in a place that values your ideas first, your passion always, and your growth forever, we want to meet you. 
Ready to lead the creative charge and shape how brands show up on Amazon and beyond? Hit "Apply" and let's conquer the e-commerce world together.

The Marketplace Guru is an equal opportunity employer.