Remote Social Media Advertising Specialist

2 weeks ago

India Digital Presence Matters Inc. Full time

Job Title: Facebook Ads Specialist Location: Remote Job Type: Full-Time Experience Required: Minimum 2 years of experience in Facebook Ads Job Description: We are looking for a skilled Facebook Ads Specialist with a strong background in social media advertising to join our team. This role requires an in-depth understanding of Facebook’s advertising ecosystem, proficiency in data analysis, and expertise in content creation. The ideal candidate will have experience leveraging trends, conducting market research, and staying current with platform algorithm changes and best practices to drive successful ad campaigns. Key Responsibilities: Develop, implement, and manage Facebook ad campaigns across various objectives (brand awareness, lead generation, conversions). Conduct market research to understand target audience preferences and adapt ad strategies accordingly. Stay up-to-date with social media trends, algorithm changes, and advertising best practices to optimize campaign performance. Create engaging and relevant ad content, including copy and visuals, aligned with brand objectives. Monitor and analyze key metrics (e.G., CPC, CTR, conversion rates) to measure ad performance and make data-driven optimizations. Provide insights on campaign performance and suggest adjustments for improvement. Collaborate with the content and design teams to ensure cohesive messaging and brand consistency. Required Skills and Qualifications: Experience: Minimum 2 years of hands-on experience with Facebook Ads. Social Media Knowledge: In-depth understanding of social media platforms, especially Facebook, including algorithm changes and advertising features. Market Research: Strong ability to perform market research and audience segmentation. Content Creation: Experience creating high-quality ad content, including graphics, videos, and copy. Data Analysis: Proficient in analyzing data to measure ad effectiveness and make informed decisions. Attention to Detail: Strong analytical and problem-solving skills with attention to detail. Communication Skills: Excellent written and verbal communication skills. Preferred Qualifications: Familiarity with additional social media platforms (Instagram, Twitter, LinkedIn) and their advertising strategies. Certification in Facebook Blueprint or similar social media advertising programs. Basic understanding of graphic design tools (e.G., Canva, Adobe Creative Suite) for ad creation.

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