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Sales Officer- Varanasi
2 weeks ago
Job Title: Sales Officer
Location: Varanasi
Covering Market: Varanasi and Prayagraj belt
Department: Sales & Distribution
Reports to: Area Sales Manager / Regional Sales Manager
Role Objective:
To drive sales and market share in the assigned territory by effectively managing distributor relationships, expanding the retail network, and ensuring product availability and visibility for the Tea portfolio.
Key Responsibilities:
1. Sales & Business Development:
Achieve monthly, quarterly, and annual sales targets for the assigned territory.
Identify, appoint, and manage distributors/stockists.
Expand retail penetration by increasing outlet coverage.
2. Distributor Management:
Monitor distributor performance and ensure adequate stock availability.
Ensure timely order booking, delivery, and payment collection.
Conduct regular distributor reviews for sales growth and efficiency.
3. Market Execution:
Implement trade marketing activities, merchandising, and visibility programs.
Ensure correct product placement, pricing, and promotions in the market.
Monitor competitor activities and provide market intelligence to the management.
4. Reporting & Compliance:
Maintain daily sales reports, market visit reports, and sales forecasts.
Ensure compliance with company policies and processes.
Coordinate with supply chain and accounts for smooth operations.
Must-Have Requirements:
- Graduation in any discipline (MBA in Sales/Marketing preferred).
- min 7 years(min 2 yrs as supervisor) of experience in FMCG channel sales (Tea or beverages industry preferred).
Strong distributor/retail network handling experience.
Good communication, negotiation, and relationship management skills.
Proficiency in MS Office & basic reporting tools.
Willingness to travel extensively within the assigned territory.
Good-to-Have:
Experience in tea/coffee/beverage category.
Exposure to rural and urban distribution models.
Understanding of trade marketing and promotional execution.
Those who are interested, please share updated cvs
