Social Media Manager

14 hours ago

Kālkāji Devi, Delhi, India AEN Interiors Full time ₹ 19,20,600 - ₹ 38,41,200 per year

Job Description

AEN Interiors is looking for a creative and data-driven Social Media Manager to own, develop, and execute our social media strategy. This role is perfect for a strategic thinker who is equally passionate about crafting engaging content and analyzing the performance data that drives growth.

You will be the voice of our brand across all social channels, with a primary focus on growing our audience, building community, and driving conversions through expertly managed paid advertising campaigns on Meta (Facebook and Instagram).

Key Responsibilities:

Social Media Strategy & Management:

  • Develop and implement a comprehensive social media strategy across key platforms (Meta platforms, LinkedIn, Pinterest, etc.) to increase brand awareness and engagement.
  • Create, curate, and publish high-quality, original content (images, video, reels, stories, copy) that aligns with our brand voice and resonates with our target audience.
  • Manage the day-to-day activities on all social channels, including community management: responding to comments, messages, and mentions in a timely and brand-appropriate manner.
  • Schedule and publish content using tools like Meta Business Suite, Later, Buffer, or Hootsuite.
  • Monitor social media trends, tools, and applications and proactively recommend new strategies and ideas.

Meta Advertising & Paid Social:

  • Develop, execute, and manage end-to-end paid social campaigns on Meta (Facebook and Instagram Ads Manager).
  • Conduct audience research, build targeted audiences, and continuously optimize for performance.
  • Manage the advertising budget effectively, ensuring efficient spend and a strong return on ad spend (ROAS).
  • Create and A/B test ad copy, visuals, and audience targeting to improve campaign performance.

Analytics & Reporting:

  • Track, measure, and analyze all social media and paid campaign performance using native platform insights and Google Analytics.
  • Provide regular reports with actionable insights on what's working, what's not, and recommendations for improvement.
  • Use data to make informed decisions and justify strategies to stakeholders.

Qualifications & Skills:

Required:

  • Proven experience (1-3+ years) as a Social Media Manager or similar role.
  • Hands-on experience managing Meta Business Suite and running Facebook & Instagram ad campaigns. You must be able to demonstrate past success.
  • Proficiency in creating and editing engaging content for social media (e.g., using Canva, CapCut, Adobe Premiere Rush, or similar tools).
  • Strong understanding of social media analytics and paid social metrics; you are data-obsessed.
  • Excellent written and verbal communication skills.
  • Ability to work independently, manage multiple projects, and meet deadlines.

Preferred (Nice-to-Have):

  • Experience with other paid social platforms (LinkedIn Ads, Pinterest Ads).
  • Basic graphic design and video editing skills.

Job Type: Full-time

Schedule:

  • 8 hour shift
  • Monday to saturday

Job Type: Full-time

Pay: ₹12, ₹30,100.55 per month

Benefits:

  • Cell phone reimbursement
  • Paid sick time
  • Paid time off

Work Location: In person

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