Director Content

3 days ago


Mumbai, Maharashtra, India Mindshare Full time

Overview of the Role

Mindshare Fulcrum, a part of GroupM and the dedicated media arm for Hindustan Unilever (HUL), is seeking a visionary Director of Content to be a part of our dynamic Content+ division

This role is an exciting opportunity for a creative professional who can blend content expertise with strategic thinking to craft standout campaigns that redefine brand experiences

As part of one of the worlds most innovative media networks, youll join a team focused on evolving content marketing for some of Indias most impactful brands

- What Were Looking For

Creative StrategistsIndividuals with an in-depth understanding of the content landscape who are skilled at translating brand narratives into immersive experiences

A background in media or creative agency is highly valued, especially those who can inspire clients with boundary-pushing ideas and impactful solutions
- Cultural EnthusiastsA natural affinity to pop culture, and the ability to unearth powerful insights from everyday trends and conversations, allowing them to inject relevance and resonance into campaigns
- Award-Winning VisionariesProven experience creating multi-media campaigns that blend traditional and digital mediums, using creativity as a tool to capture and retain audience attention
- Innovative StorytellersTalent for breaking the mold, with a knack for challenging industry standards and infusing campaigns with an original perspective

A creative flair, coupled with strong proficiency in presentation tools (PowerPoint, Canva) and operational knowledge in Excel, is essential
- What a Day Looks Like

As our Director of Content, youll work on a balancing act of creative ideation and campaign strategy

Each day will see you:

Crafting breakthrough content ideas and devising stories that captivate audiences
- Sourcing unique partnerships and exploring experimental content formats
- Collaborating closely with clients to co-create pitches that inspire
- Supervising the execution and fine-tuning of campaigns, ensuring excellence in delivery
- Goals & Milestones

In 3 MonthsCultivate strong client relationships and establish trust by delivering innovative, integrated content marketing solutions
- In 6 MonthsApply advanced technologies to create immersive media experiences, encourage cross-format initiatives, and drive commerce through strategic content
- In 12 MonthsLead award-winning campaigns at national and international forums, showcasing Mindshare Fulcrums creative edge
- requisitionid:41409

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