Head of Social Media

1 week ago

Bengaluru, Karnataka, India Finalroundai Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About this role:

The Head of Social Media will play a critical role in elevating FinalRound AI's brand presence across key social media platforms, including Instagram, TikTok, YouTube, X (formerly Twitter), and LinkedIn. This position will focus on developing and executing a robust social media strategy that drives engagement, builds brand loyalty, and ultimately supports customer conversion efforts.

Key Responsibilities:

Social Media Strategy & Content Development:

  • Develop, execute, and continuously optimize a comprehensive social media calendar, managing all aspects of social media content from ideation through to publication.

  • Craft high-quality, engaging content (videos, stories, polls, graphics) tailored to each platform's unique audience to boost engagement, grow followers, and drive website traffic.

  • Partner closely with the founders to amplify their personal brands on LinkedIn, enhancing FinalRound AI's thought leadership and credibility in the industry.

  • Research trends, competitor activity, and platform algorithm changes to refine our content strategy and stay ahead of social media best practices.

Data-Driven Decision Making:

  • Track, measure, and analyze KPIs across all platforms, providing actionable insights on performance and areas for improvement.

  • Conduct weekly content experiments to test new strategies and report findings to refine our approach, boosting ROI on social media initiatives.

  • Collaborate with the marketing team to align social media insights with overall business objectives and refine targeting strategies.

Influencer Relations & Community Engagement:

  • Support with developing relationships with key influencers to drive brand awareness, ensuring influencer content aligns with brand objectives and resonates with target audiences.

  • Create guidance and recommendations to help influencers optimize their content.

  • Organize and manage social media contests, giveaways, and live streaming sessions to drive engagement and grow our audience.

Cross-Functional Collaboration:

  • Work closely with the product, sales, and customer service teams to understand key messages, product updates, and customer feedback, integrating this information into social media content.

  • Partner with marketing and email teams to support campaigns, ensuring cohesive messaging and timing across platforms.

Customer Conversion & Marketing Automation:

  • Develop and optimize direct messaging sequences through ManyChat to turn social media engagements into sales opportunities.

  • Implement strategies to leverage social media engagement for lead generation, including tagging and nurturing warm leads for targeted outreach via email and cold calling.

  • Collaborate on retargeting campaigns that leverage social media data to convert followers into customers.

Brand Development & Voice Consistency:

  • Uphold and enhance FinalRound AI's brand voice, ensuring all social media content is consistent, high-quality, and aligned with brand values and messaging.

  • Continuously refine brand aesthetics and messaging to resonate with target audiences across diverse platforms.

What We Offer

  • Competitive salary

  • Remote working and flexibility

  • Team off-site in fun places

  • Professional development opportunities

  • Regular social events

Interview Process:

  • 1:1 Interview with the Hiring Manager

  • Group Interview with Marketing Team

  • Case study presentation to the CEO and Head of Marketing

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact us.

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