Digital Marketing Manager
3 days ago
We're Hiring: Digital Marketing Manager
Job Responsibilities
SEO & Website Optimization
- Conduct in-depth keyword research and ompetitor analysis relevant to higher education and admission cycles.
- Develop and implement on-page, off-page, and technical SEO strategies to increase organic traffic.
- Optimize website content, landing pages, meta tags, headers, and images for improved rankings.
- Perform regular website audits and recommend improvements for site speed, responsiveness, and user experience.
- Collaborate with the content team to create SEO-driven content aligned with student search intent.
- Work closely with the web development team to ensure SEO best practices are implemented in WordPress.
- Develop and implement link-building strategies to acquire high-quality backlinks.
- Stay updated on Google algorithm updates, SEO trends, and education sector best practices.
Digital Marketing Campaigns
- Plan, execute, and manage paid digital marketing campaigns (Google Ads, Meta Ads, etc.) for student acquisition.
- Monitor and optimize campaigns daily (CPC, CTR, CPA, and lead quality) across targeted geographies.
- Measure and report campaign performance against defined KPIs and ROI.
- Identify trends and insights to optimize spend and performance.
- Conduct A/B testing and conversion experiments to improve lead generation.
- Collaborate with internal teams to create and optimize landing pages on WordPress.
- Prepare campaign analysis and reports to forecast and plan budget requirements.
Job Knowledge & Prerequisites
- Strong expertise in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz).
- Proven experience with Google Ads, Meta Ads, and campaign optimization.
- Good understanding of WordPress website management and SEO plugins (Yoast, RankMath, etc.).
- Hands-on experience in on-page, off-page, and technical SEO.
- Basic knowledge of HTML, CSS, JavaScript for SEO and campaign optimization.
Qualifications & Experience
- Bachelors degree in Marketing, Digital Marketing, IT, Business, or related field.
- 36 years of proven experience in SEO and digital marketing.
- Experience in managing WordPress websites is mandatory.
- Certification in Google Ads, SEO, or Digital Marketing will be an added advantage.
Working days:
6 days in a week (Monday to Saturday) 9:00 am to 4:30 pm
Interested candidates, please feel free to reach out,
Regadrs,
,
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