Marketing Manager
3 days ago
- Sales
·
Business Development
:
· Identify potential clients and business opportunities through market research, networking, and direct outreach.
· Develop and maintain a robust pipeline of qualified leads.
·
Client Engagement
:
· Conduct presentations, product demonstrations, and client meetings.
· Build and maintain long-term client relationships.
· Understand client needs and provide tailored certification solutions.
·
Sales Process Management
:
· Manage the full sales cycle from lead generation to contract closure.
· Prepare proposals, negotiate terms, and finalize agreements.
· Maintain accurate CRM records for all sales activities.
·
Target Achievement & Reporting
:
· Meet or exceed sales targets on a monthly/quarterly basis.
· Monitor and report sales performance metrics.
·
Collaboration & Customer Service
:
· Work closely with internal teams to design effective sales strategies.
· Provide timely responses to client inquiries and resolve issues.
Follow-up post-sales to ensure client satisfaction and identify upselling opportunities.
- Marketing
·
Content Creation & Branding
:
· Capture and manage photos/videos of certification processes, award ceremonies, and organizational activities.
· Collect and publish client testimonials (written and video).
· Develop marketing materials such as introductory PPTs, case studies, newsletters, and standard-awareness videos.
·
Campaigns & Outreach
:
· Conduct outbound marketing in sectors like education, healthcare, and IT.
· Plan and execute certification award ceremonies (domestic & overseas).
· Organize events, exhibitions, and residential area awareness campaigns.
·
Digital & Social Media Marketing
:
· Post regular updates, articles, press releases, and live activity videos on social media (LinkedIn, ISOCertnews, etc.).
· Optimize LinkedIn and other digital platforms for lead generation and brand visibility.
· Encourage staff and associates to contribute video messages and content for engagement.
·
Networking & Associations
:
· Build associations in new countries and regions.
· Engage with occupants of business hubs (e.g., Vipul Business Park) for business opportunities.
· Leverage references from existing clients, associates, friends, and relatives for marketing reach.
- Qualifications
· Bachelor's degree in Business, Marketing, or related field (MBA preferred).
· Proven experience in Sales & Marketing roles, ideally in certification or service-based industries.
· Strong understanding of sales processes, marketing strategies, and client engagement.
· Proficiency in Microsoft Office Suite, CRM systems, and digital marketing platforms.
· Excellent communication, negotiation, and presentation skills.
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