Digital Marketing Executive
4 days ago
- Develop and implement a results-driven social media strategy aligned with StudyMEDIC's branding and business goals.
- Manage all social media accounts (Facebook, Instagram, LinkedIn) ensuring consistent tone and visual identity.
- Collaborate with academic and marketing teams to plan campaigns around course launches, webinars, testimonials, and success stories.
- Create, curate, and schedule high-quality, engaging content tailored for each platform, including graphics, short videos, reels, carousels, and infographics.
- Monitor trends in medical education, student behavior, and platform updates to keep our content relevant and appealing.
- Engage with followers by responding to messages, comments, and queries promptly and professionally.
- Analyze performance metrics (engagement, reach, conversions) and prepare detailed reports with actionable insights to optimize strategies.
- Coordinate with graphic designers, video editors, and influencers to execute campaign deliverables.
- Manage paid advertising campaigns on social platforms (Meta, LinkedIn, YouTube), in collaboration with the performance marketing team.
- Stay updated on competitors and industry trends to position StudyMEDIC as a thought leader in medical education.
Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 2+ years of proven experience as a Social Media Strategist or similar role, preferably in the education or healthcare domain.
- Strong understanding of content strategy, brand voice, and audience targeting in the context of online learning.
- Proficiency in social media management tools (Buffer, Hootsuite, Meta Business Suite, etc.) and design platforms (Canva, Adobe Creative Suite).
- Exceptional writing and communication skills with attention to detail.
Job Types: Full-time, Permanent
Pay: ₹15, ₹25,000.00 per month
Ability to commute/relocate:
- Kecheri, Thrissur, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Do you have your own personal laptop? Do you bring it to work?
Education:
- Bachelor's (Required)
Experience:
- Digital marketing: 1 year (Preferred)
Language:
- English (Preferred)
Work Location: In person
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