Group Marketing Manager

Job Description

We are a dynamic global specialist in talent research, intelligence, and pipelining. Since we started we have grown to serve internal talent acquisition teams through offices spanning the UK, US, India, Singapore, Dubai, Hong Kong, and beyond. We blend data-driven insight and proactive sourcing to streamline recruitment, delivering seamless access to ready now candidates and curated pipelines for future roles which works in collaboration with our digital solutions. Our recent acquisition of Armstrong Craven further strengthens our global reach and research capabilities, offering clients unmatched flexibility and depth in talent solutions.

We are seeking a visionary Marketer to lead the product positioning, go-to-market strategy, and narrative building for our suite of talent customer engagement solutions. As the Manager Marketing, you will be the bridge between product management, sales, marketing, and customer success - driving strategic growth initiatives and enabling product-market fit for new and existing solutions. You will oversee a high-performing team responsible for crafting messaging, enabling sales, analyzing the competitive landscape, and ensuring our platform resonates with enterprise buyers globally.

Key Responsibilities:

Product Positioning & Messaging

• Own and refine the overall product narrative aligned with the company's mission and vision
• Develop differentiated messaging frameworks and value propositions tailored to enterprise audiences across verticals and service propositions
• Ensure consistency across all touchpoints – website, campaigns, collateral, PR, analyst relations

Go-to-Market Strategy

• Collaborate with Product, Sales, and Customer Success to build launch plans for new features, products, and strategic initiatives
• Define GTM success metrics, orchestrate cross-functional execution, and iterate based on market feedback

Competitive Intelligence

• Own market and competitor research to deeply understand the customer engagement landscape
• Deliver ongoing analysis, battle cards, and win/loss insights to sharpen GTM execution and product roadmap alignment

Sales & Field Enablement

• Partner with revenue teams to create impactful sales collateral, pitch decks, demo narratives, and objection handling frameworks
• Lead the development of training programs and onboarding materials for BDRs, AEs, and partner channels

Customer & Market Insights

• Drive customer advocacy programs across case studies, testimonials, customer review and reference program
• Drive customer advisory boards, in-depth interviews, and surveys to uncover trends, needs, and opportunities
• Leverage data and insights to influence product strategy and marketing programs

Analyst and Influencer Relations

• Build strong relationships with industry analysts and influencers to build market perception and secure strategic placements in key reports

What We're Looking For

• Experience in B2B talent solutions and software marketing
• Deep understanding of customer engagement, global talent management or hr tech
• Proven track record of launching enterprise-grade products and leading strategic GTM initiatives
• Exceptional storytelling, communication, and executive presence
• Strong analytical skills with a data-driven mindset
• Experience leading, mentoring, and scaling a global product marketing team

What we offer

This is an exciting role that provides the right candidate with an opportunity to build a marketing function and offers the potential of commercial exposure to clients from a range of sectors, as well as the opportunity to develop your career in an ambitious and fast-growing working environment.

If you want to find out more, please apply now for a confidential chat.

Skills

Marketing

Marketing Analytics

Customer Engagement

Communication

Analytics