Marketing Manager
6 days ago
Integrated Marketing
- Execute integrated marketing plans aligned with business, demand-generation, and audience needs.
• Build marketing programs that support brand visibility, thought leadership, and pipeline contribution.
Social Media & Content
- Plan and manage content across LinkedIn, X, Facebook, Instagram, YouTube, and emerging platforms.
• Leverage social channels for brand building, leadership visibility, and measurable pipeline impact.
• Monitor trends, competitor activity, and platform updates to optimize content and campaigns.
• Ensure brand consistency and adherence to corporate guidelines.
• Support social listening, community management, and platform governance.
• Improve SEO strength within social content through stronger structure, headlines, and hashtag logic.
Performance & Analytics
- Track, measure, and analyze social and PPC performance; share insights that guide decisions.
• Create dashboards for detailed analytics and business reporting.
• Apply digital marketing thinking to test formats, targeting ideas, copy approaches, and selective boosts. - Study analytics and convert trends into weekly and monthly action plans.
• Track B2B competitors and share relevant insight notes.
Email Marketing & Campaigns
- Execute EDMs, funnel marketing, TOFU programs, newsletters, and campaign communications.
• Manage workflows for product updates, events, customer communication, and launches.
Cross-Functional Collaboration
- Partner with sales, ESG, HR, and leadership teams on campaigns and launch communication.
• Work closely with content, design, product, and regional teams to deliver aligned, timely posts.
ORM & Platform Management
- Support ORM through active monitoring, risk identification, and routing queries to internal teams.
• Manage PPC campaigns across paid social to improve reach, engagement, and qualified demand.
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