Marketing Manager

Immerse Education is a global leader in academic enrichment and pre-university programmes for ambitious students aged 13–18. Our summer and online courses are delivered in partnership with world-class universities including Cambridge, Oxford, London, and New York.

Our mission is to connect academic excellence with real-world relevance — helping the next generation of thinkers and leaders prepare for their future. We're expanding our marketing and operations team to build the systems and data infrastructure behind our next phase of growth.

We're looking for a Marketing Manager — a sharp, analytical, and highly driven individual with a track record of excellence — to design, optimise, and own the marketing and admissions funnel that drives Immerse's global growth.

This is a role for a high performer: someone who combines deep analytical thinking with hands-on technical execution. You'll build automation workflows, refine data flows, and design the processes that turn interest into enrolment. You'll work across marketing, digital, and admissions to ensure that every lead is tracked, nurtured, and converted efficiently.

If you're from a top university, have strong command over data and systems, and are motivated by tangible commercial impact — this role offers the chance to build and own a critical growth function in a fast-scaling global brand.

1. Funnel design & optimisation

• Map and manage the full customer lifecycle from lead capture → scoring → nurture → handoff → conversion.
• Define and enforce clear stage definitions, SLAs, and data standards.
• Partner with marketing and admissions teams to ensure fast, consistent follow-up and frictionless handover.

2. Data integrity & attribution

• Maintain high-quality, accurate data across HubSpot and Salesforce.
• Manage UTM tracking, campaign tagging, and attribution models.
• Create dashboards and processes that make performance transparent and reliable.

3. Automation & workflow management

• Build and optimise HubSpot workflows for nurturing, reactivation, and post-event campaigns (e.g., competitions, bursaries).
• Implement suppression logic and testing to improve deliverability and engagement.
• Collaborate with content and marketing colleagues to refine cadence and creative.

4. Segmentation & lead scoring

• Develop advanced segmentation and scoring logic based on engagement, geography, subject, and intent.
• Ensure high-intent leads are surfaced and routed accurately to Admissions.
• Continuously improve lead scoring using conversion and behavioural data.

5. Conversion improvement

• Work with web and digital teams to optimise landing pages, forms, and conversion flows.
• Design and implement recovery campaigns for abandoned applications.
• Lead A/B tests to identify and scale winning improvements.

6. Reporting & visibility

• Build clear dashboards showing funnel performance, time-to-response, and conversion by source.
• Translate data into actionable insights and recommendations for leadership.

Education & performance

• Graduate from a top-tier university with evidence of academic or professional excellence.
• Demonstrated record of high performance, measurable results, and ownership in prior roles.

Experience & skills

• 5+ years' experience in marketing operations, growth, or lifecycle management, ideally in a fast-paced consumer or education business.
• Proven expertise with HubSpot Marketing Hub (workflows, scoring, segmentation, reporting).
• Working knowledge of Salesforce CRM and data integration logic.
• Strong analytical mindset — comfortable interpreting data, diagnosing performance issues, and presenting insights.
• Excellent written communication and documentation discipline.
• Highly organised, with a bias toward execution and continuous improvement.

Mindset & traits

• Operates like an owner — accountable for outcomes, not just activity.
• Intellectually curious, commercially minded, and data-driven.
• Thrives in a fast-moving environment and enjoys solving ambiguous problems.
• Brings both structure and creativity to systems design.

• HubSpot Marketing Hub
• Salesforce CRM
• Brevo (email)
• Google Analytics 4
• Airtable / Asana

• Join a mission-driven international brand shaping the future of global education.
• Build the systems and data foundation behind a fast-growing organisation.
• Work with high-calibre peers in a culture that values ownership, autonomy, and excellence
• Flexible hybrid working and opportunities for international collaboration.