Integrated Marketing Executive

2 weeks ago


Bellandur, Tamil Nadu, India The Yard House Full time ₹ 3,60,000 - ₹ 4,80,000 per year

Role Overview

We're looking for a hands-on, creative, and well-organized Integrated Marketing Executive to lead content-driven marketing efforts across social media, our website, and collaborative studio engagements. This role requires a strong visual aesthetic, video creation skills (conceptualize, shoot and edit), and the ability to bring our brand voice to life consistently across platforms.

Key Responsibilities

  • Develop and execute the social media content strategy, including Reels, stories, and static posts
  • Regularly shoot and edit reels using a mobile camera – comfort with being hands-on is essential
  • Create engaging visuals and copy that resonate with audience and product ethos
  • Identify relevant User-Generated Content (UGC) collaborators
  • Coordinate co-creation of content with influencers and stylists that reflect brand values
  • Oversee and assist in content production at partner studios, ensuring brand consistency in visual language
  • Shoot styled photos and behind-the-scenes content in-office (Experience with DSLR/SLR preferred)
  • Work closely with the creative team to develop **styling setups** and photo stories
  • Publish and update 2 website blogs per week
  • Maintain homepage **banners and visuals** aligned with marketing events and product drops
  • Ensure timely content refresh for seasonal campaigns, promotions, or launches

Required Skills & Qualifications

  • Proven experience with reels editing, story creation, and mobile-based content shooting
  • Strong visual eye for design, photography, and aesthetics – familiarity with photo/video editing tools
  • Proficiency in written English (for blogs and captions)
  • Effective prompting & interest in AI - to discover new applications that can assist business
  • Ability to operate DSLR or mirrorless cameras for basic product/lifestyle photography (preferred)
  • Experience coordinating with external collaborators/influencers
  • A background in design, marketing, communication, or lifestyle branding is a plus

What We're Looking For

  • Someone who loves home and lifestyle aesthetics
  • Comfortable in a dynamic, startup-style work environment
  • Highly organized with a strong ability to multitask and meet deadlines
  • Collaborative team player who takes ownership of projects end to end
  • Based in or willing to commute to Bellandur, Bangalore

Job Types: Full-time, Permanent, Fresher

Pay: ₹30, ₹40,000.00 per month

Ability to commute/relocate:

  • Bellandur, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Language:

  • English (Required)

Location:

  • Bellandur, Bengaluru, Karnataka (Preferred)

Work Location: In person



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