PPC and Digital Marketing Specialist

3 days ago

Prahlad Nagar Ahmedabad Gujarat, India Eduplex services private limited Full time ₹ 3,00,000 - ₹ 3,60,000 per year

Digital Marketing Coordinator

Location: Ahmedabad – Prahlad Nagar (Work from Office) Experience- 2 years

Job Type: Permanent

Salary: 30000 per month

Notice Period: Immediate joiners or candidates with less than 30 days notice preferred

About the Role

We are looking for a Digital Marketing Coordinator to manage day to day coordination with our external agency handling PPC and Meta campaigns. The ideal candidate will have strong knowledge of Google Ads and Meta Ads, with the ability to track, analyze, and report campaign performance to ensure alignment with business objectives.

Key Responsibilities

  • Act as the primary point of contact between internal teams and the external marketing agency
  • Coordinate, track, and review PPC Google Ads and Meta campaign activities
  • Monitor campaign performance including CTR, ROAS, CPM, Quality Score, and landing page performance
  • Share actionable insights and reports with the management team
  • Assist in budget optimization, timeline tracking, and deliverables management
  • Ensure campaigns follow brand guidelines and business objectives

Requirements

  • Minimum 2 years of hands-on experience in digital marketing
  • Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools
  • Proven expertise in PPC campaigns, conversion setup, CTR, ROAS, CPM, and landing page optimization
  • Excellent communication and coordination skills
  • Detail-oriented, proactive, and comfortable working with numbers

Preferred Experience

  • Digital Marketing PPC 2 plus years required
  • Google and Meta Ads Campaigns 2 plus years required
  • Performance Metrics CTR ROAS CPM Quality Score Landing Pages 2 plus years required

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Benefits:

  • Provident Fund

Experience:

  • Digital Marketing PPC : 2 years (Required)

Work Location: In person

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