Performance Marketing Executive

5 days ago

Surat, Gujarat, India AIVIO TECH MEDIA Full time

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

  • Identify target audiences, objectives and desired outcomes of marketing campaign
  • Research and develop marketing strategy, and evaluate success strategy
  • Plan, execute & optimize Meta (Facebook/Instagram) & Google Ads
  • Manage performance campaigns for leads, sales & brand awareness
  • Analyze ad performance (CTR, CPA, ROAS, conversions)
  • Audience targeting, A/B testing & funnel optimization
  • Coordinate with creative & content teams
  • Prepare weekly/monthly performance reports
  • Develop content of marketing campaigns
  • Stay up-to-date on current marketing trends
  • Manage and allocate budget correctly

Qualifications

  • Bachelor's degree in marketing or related field
  • 2 - 3 years of relevant experience
  • Strong analytical, communication, time-management and creativity skills
  • Strong ability to focus on customer/market and take initiative Experience with social media

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