Performance Marketing Executive in Noida

5 days ago

Noida, Uttar Pradesh, India Straction Consulting Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Monthly planning and strategizing PPC campaigns for respective Google PPC ads/Amazon ads/e-commerce marketplace ads platforms (budget allocation by campaign types, projected acquisition, and conversion metrics, projected RoAS, etc.)
  • Analysis of historic Google Ads reports/Amazon Business reports, search term reports, etc. and planning for optimization based on the data
  • Plan, activate, track, monitor and optimize campaigns & its corresponding spends based on the data insights
  • Setting up and managing ad campaigns, ad groups, ad copies, keywords, bid types, and budgets on a regular basis (based on historic performance, business requirements, etc.)
  • Should have working knowledge of Google Ads platform, Amazon Vendor Central, and seller central platforms, and other e-commerce marketplace ads platforms
  • Collaborate with clients/internal agency team and devise a strategy and actions to optimize key KPIs like RoAS, CPCs and Conversion Rate and more.
  • Daily/weekly/monthly tracking and reporting to clients on key paid marketing campaign metrics
  • Coordinating with the internal agency team or with the client team towards ensuring proper analytics (GA4 tracking) is in place for continued data tracking

About Company: Straction Consulting stands for Strategy in Action, and that is the core driving focus of the company. Founded in 2017, we have been striving to be "the specialist" in Digital Marketing and Performance Marketing services, assisting SMEs, large corporations, and Startup organizations with the latest Digital Marketing practices. Straction Consulting was incorporated with the idea of helping companies navigate through website traffic growth-related challenges - attaining higher Return on Investment (RoI), improved RoAS for product platforms, increasing profits, scaling up traffic levels witha continued or higher level of engagement and conversion. This is where we excel - delivering to the business requirements that our clients are striving for at the specific stage of their business scale-up trajectory.

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