Asst. Marketing Manager

1 day ago

Kannur, Kerala, India Ather Energy Full time ₹ 2,40,000 - ₹ 7,20,000 per year
  • Strategy and planning: Develop and implement marketing strategies, including brand, digital, and lifecycle marketing, aligned with business objectives. Assist in managing the marketing budget and P&L analysis.

Required skills and qualifications

  • Education: A degree in Marketing, Business, or Engineering is often preferred.
  • Experience: Prior experience in the automotive industry or a related manufacturing sector is highly beneficial. Experience in digital marketing, e-commerce, or partner programs is often required.
  • Skills: Strong communication, negotiation, and strategic and analytical skills are essential.
  • Additional knowledge: A good understanding of competitor analysis, market trends, and customer acquisition strategies is important.
  • Campaign execution: Create and execute multi-channel marketing campaigns, including advertising, email, social media, and promotional events.
  • Content and communications: Oversee the creation of marketing materials, press releases, and product information to ensure accuracy and brand consistency across all communications.
  • Market and customer insights: Conduct market research and analyze consumer behavior to identify opportunities and inform strategy.
  • Product launches: Support the planning and execution of marketing plans for new car launches and product initiatives.
  • Stakeholder management: Act as a liaison with internal teams (e.g., sales, product, finance) and external partners, such as vendors, agencies, and dealers, to ensure integrated campaign execution and successful partnerships.
  • Reporting and analysis: Track and report on marketing campaign performance, analyze data, and provide insights to management.

Job Type: Full-time

Pay: From ₹18,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Leave encashment
  • Provident Fund

Education:

  • Higher Secondary(12th Pass) (Preferred)

Work Location: In person

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