Digital Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India Whizz HR Full time ₹ 4,00,000 - ₹ 12,00,000 per year

We are looking for a Digital Marketing Manager to work with a leading AI based company in Chennai.

Key Responsibilities:

  • Develop and manage
    paid digital marketing campaigns
    (Google Ads, Meta Ads, Amazon Ads.) to meet business goals like lead generation, sales, or brand awareness.
  • Monitor and optimize campaign performance
    regularly to ensure KPIs such as CTR, CPC, CPA, ROAS, and conversion rate are met.
  • Conduct
    A/B testing
    for ad creatives, landing pages, and audiences.
  • Analyze campaign data using
    Google Analytics, Meta Business Manager, and other analytics tools.
  • Prepare
    weekly/monthly performance reports
    with actionable insights and strategic recommendations.
  • Work closely with the
    creative team
    to develop effective ad copies and visuals.
  • Manage budgets effectively and ensure efficient spending across campaigns.
  • Stay up to date with the
    latest trends and best practices
    in performance marketing and digital advertising.
  • Identify new growth opportunities through
    emerging ad platforms or strategies.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3-5 years of hands-on experience in
    performance marketing / PPC / paid media.
  • Proficiency in
    Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid platforms.
  • Strong knowledge of
    Google Analytics, Tag Manager, and conversion tracking.
  • Excellent
    analytical skills
    and attention to detail.
  • Ability to
    multitask and manage multiple campaigns
    in a fast-paced environment.
  • Google Ads or Meta Certification is a plus.

Preferred Skills:

  • Experience with tools like SEMrush, Ahrefs, Hotjar, or HubSpot.
  • Familiarity with CRM systems and marketing automation tools.
  • Understanding of basic HTML, landing page design, and user funnels.

Warm regards,

WhizzHR

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