Jr. Brand Strategist

7 days ago

Mumbai, Maharashtra, India String Digital Full time ₹ 4,00,000 - ₹ 4,80,000 per year

Company Overview

String Digital is a global-minded creative agency blending data and creativity to deliver exceptional work. We work closely with hand-picked luxury and premium brands, building thoughtful digital identities and campaigns. As we grow, we're looking for a
Junior
Brand & Social Media Strategist
who's eager to help scale the company, drive outreach, and grow with us.

Position Overview

We're seeking a talented, results-driven Strategist with
2+ years of experience
in running end-to-end social media campaigns and leading branding projects across industries. This role offers immense learning, leadership, and internal growth opportunities as you help shape String's next phase.

Responsibilities

Content Strategy & Campaign Execution

  • Build monthly marketing plans across accounts — content calendars, optimisation, paid + organic strategies.
  • Manage and nurture strong client relationships.
  • Collaborate with designers to create visually compelling content for Instagram, Facebook, and LinkedIn.
  • Ideate and supervise short-form video content & Reels.
  • Conduct social audits and stay updated on platform trends.
  • Ensure timely posting with relevant sounds and formats.

Platform Expertise

  • Stay updated on new features across IG, FB, and LinkedIn.
  • Spot trends and strategic opportunities for better results.
  • Continuously optimise content using platform features and real-time behaviour.

Content Writing

  • Craft compelling copy for posts, ads, and campaigns.
  • Adapt tone of voice across diverse brand identities.

Branding

  • Define brand strategy: positioning, value proposition, tone, and visual identity.
  • Create actionable briefs and guide designers to bring the brand story to life.
  • Conduct brand audits and competitor studies to find whitespace.
  • Maintain brand guidelines and ensure consistency across platforms.
  • Oversee logo, colour palette, typography, and overall visual identity development.
  • Lead brand launches or refreshes across online and offline touchpoints.
  • Track brand perception and refine strategy using audience insights.

Analytics & KPIs

  • Monitor and report monthly performance across all social channels.
  • Track KPIs and optimise campaigns for measurable growth.

Other Requirements

  • Mumbai-based; hybrid working model (including half-day Saturdays).
  • Proven experience handling
    5–6 accounts simultaneously
    .
  • Strong project management and cross-functional collaboration skills.
  • Excellent communication for client interactions and internal alignment.
  • A natural storyteller and problem-solver with a can-do attitude.
  • Comfortable working in a fast-paced, growth-focused environment.
  • Interested in contributing to
    company outreach, client acquisition, and overall agency growth
    .
  • Ambitious, proactive, and excited about
    growing within the company
    .

Salary Range

INR 4,00,000 – 4,80,000 Annual CTC

If you're a creative, data-driven Strategist looking to grow fast, take ownership, and help scale a global-focused creative agency, we'd love to meet you.

Apply now and join the String Digital family

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