Team Leader – Campaign ND

2 hours ago

Jaipur, Rajasthan, India Akshya Patra Services Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Overview The Campaign EAM Leader is a vital role within our organization, responsible for strategizing, executing, and overseeing various campaign initiatives. This position plays an essential role in driving marketing effectiveness and enhancing customer engagement. The EAM Leader will lead a team of campaign professionals, ensuring that campaigns align with strategic objectives while fostering innovative approaches to reach target audiences. In this dynamic role, the EAM Leader's contributions will not only boost brand visibility but also support the organization's overall growth trajectory. With an emphasis on data-driven decision-making, this leader will make impactful choices that enhance campaign performance and return on investment. As a pivotal member of the marketing team, the Campaign EAM Leader must possess strong leadership skills and an adept understanding of industry trends to stay competitive in the market. Key Responsibilities
  • Lead the campaign management team in developing and executing strategic marketing campaigns.
  • Oversee budget allocation and resource management for all campaign initiatives.
  • Analyze market trends and customer insights to tailor campaign strategies effectively.
  • Collaborate with cross-functional teams to ensure campaign alignment with broader organizational goals.
  • Develop clear, actionable campaign objectives and key performance indicators (KPIs).
  • Monitor and assess campaign performance, providing regular updates and recommendations.
  • Foster a culture of creativity and innovation within the campaign team.
  • Implement A/B testing and other experimental methodologies to optimize campaigns.
  • Manage relationships with external vendors and agencies to maximize campaign outreach.
  • Ensure compliance with branding guidelines and regulatory requirements in all campaigns.
  • Facilitate team training and professional development to enhance skills and knowledge.
  • Identify and implement new marketing technologies to improve campaign execution.
  • Prepare detailed reports on campaign effectiveness and ROI for executive leadership.
  • Champion the use of data analytics in campaign planning and execution processes.
  • Drive the integration of digital and traditional marketing platforms for holistic campaigns.
Required Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in campaign management or similar roles.
  • Demonstrated leadership experience managing teams or projects.
  • Strong analytical and critical thinking skills with a focus on data-driven decision-making.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing automation tools and CRM systems.
  • In-depth knowledge of digital marketing channels and strategies.
  • Experience in budget management and resource allocation.
  • Capability to work in a fast-paced, dynamic environment.
  • Strong organizational skills and attention to detail.
  • Ability to build and maintain relationships with stakeholders.
  • Creative mindset with a focus on innovative marketing solutions.
  • Willingness to adapt to changing industry trends and technologies.
  • Familiarity with project management frameworks and techniques.
  • Experience in data analysis and reporting.
  • Understanding of customer segmentation and targeting strategies.

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