Digital Marketing Executive
2 weeks ago
Job description:
About Us:
R&D Instrument Services Company is a leading provider of innovative solutions in the field of process instrumentation. We specialize in manufacturing and exporting a wide range of Calibration instruments used in laboratories across various industries. Our commitment to excellence and customer satisfaction drives our continuous growth and success in the market.
Key Responsibilities:
- Develop and execute digital marketing campaigns across channels (SEO, SEM, social media, email, content, and paid advertising).
- Manage company's presence on digital platforms (Google, LinkedIn, Instagram, Facebook, YouTube, etc.).
- Conduct keyword research, optimize website content, and improve rankings through SEO strategies.
- Plan and execute paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
- Create, manage, and publish engaging content (blogs, videos, creatives).
- Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, etc.
- Collaborate with design, content, and sales teams to align marketing efforts with business goals.
- Stay updated with the latest trends, tools, and best practices in digital marketing.
Key Skills & Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 0–2 years of proven experience in digital marketing (adjust based on level).
- Strong understanding of SEO/SEM, social media, and content marketing.
- Hands-on experience with Google Ads, Facebook Ads Manager, and other digital platforms.
- Proficiency in analytics tools (Google Analytics, Data Studio, etc.).
- Knowledge of basic design/video editing tools (Canva, Photoshop, Premiere Pro – preferred).
- Excellent communication and creative thinking skills.
- Ability to work independently as well as in a team.
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