Senior Influencer Marketing Executive

About Zouk

Zouk is a 100% Vegan, Proudly Indian D2C brand specializing in bags, wallets, and accessories. Our mission is to build an iconic global consumer brand from India by delivering exceptional products and nurturing one of the best consumer brand teams.

Backed by Stellaris Venture Partners, Titan Capital, Aavishkaar Capital, and the founders of Beardo and Mamaearth, Zouk is a seed-funded, profitable business experiencing rapid growth. Our products have been featured on Netflix, CNBC TV18, ELLE, and Cosmopolitan, and we've proudly served over 15 lakh customers worldwide.

We sell primarily through our website, along with leading marketplaces such as Amazon and Myntra.

Website:

Role Overview – Senior Influencer Marketing Executive

This role isn't just about running collaborations—it's about shaping strategy, building strong influencer relationships, and using creators as powerful storytelling partners. You'll manage end-to-end influencer campaigns while experimenting with fresh ideas, building a creator network, and crafting narratives that set Zouk apart on social media.

You'll collaborate closely with our content production and performance marketing teams.

Key Responsibilities

1. Drive Strategic Creator Collaborations

• Develop and execute influencer-first strategies across campaigns.
• Build and nurture a high-quality, brand-aligned influencer network on Instagram, YouTube, and emerging platforms.
• Identify creators who align with Zouk's ethos of being Proudly Indian.

2. Streamline Execution via Agency

• Brief, manage, and coordinate with our influencer marketing agency.
• Track performance, ensure timely delivery, quality content, and budget adherence.
• Share insights to improve influencer activations continuously.

3. Build Brand Through Cultural Storytelling

• Lead Zouk's Cultural Pride pillar by creating narratives that celebrate Indian culture in fresh, modern ways.
• Collaborate with creators to amplify culture-first content.
• Work with internal teams to integrate culture seamlessly into brand campaigns.

4. Platform & Pillar Specialization

• Develop expertise across content pillars and platforms.
• Understand audience behaviors per platform and translate them into effective strategies.
• Stay updated on influencer marketing and cultural storytelling trends.

Who We're Looking For

A creative, organized, and execution-focused social media professional who:

• Has 3+ years of experience in influencer marketing for consumer brands (D2C/lifestyle preferred).
• Understands Instagram and YouTube deeply.
• Can create and execute influencer campaigns independently.
• Is collaborative, detail-oriented, and thrives in fast-paced environments.
• Is passionate about D2C, lifestyle brands, and performance-driven marketing.

Why Join Zouk?

At Zouk, you'll be part of a young, dynamic team driving a proudly Indian D2C brand that's making waves in the consumer space. You'll get to:

• Take on impactful projects.
• Work in a collaborative, creative environment.
• Contribute directly to shaping Zouk's brand identity.
• Be part of a success story rewriting the rules of consumer brands in India.

Job Details

• Work Timings: Monday–Friday (plus 4th Saturday working)
• CTC: Competitive, as per industry standards
• Vertical: Marketing
• Reporting To: Lead, Content Marketing
• Joining: Immediate
• Location: Chembur, Mumbai

Job Type: Full-time

Pay: ₹700, ₹1,000,000.00 per year

Application Question(s):

• Do you have 3 or more years of hands-on experience in influencer marketing for consumer brands?
• Have you previously worked with D2C or lifestyle brands?
• Do you have proven experience in executing influencer campaigns independently (from strategy to execution)?
• Are you experienced in working with influencers/creators on Instagram and YouTube?
• Have you managed influencer marketing campaigns through agencies before?
• Have you been involved in creating or leading cultural or storytelling-driven brand campaigns?
• What is your current CTC, expected CTC and Notice Period?

Language:

• English (Required)

Work Location: In person